seriously, I have no idea how it works, and my deal was published on their website, not like I have any type of special negotiation skillz.
Is Ford inflating their MSRP? are they giving dealership huge kick backs? how the hell do dealership stay afloat selling cars UNDER the employee price?
A lot of factors could influence pricing including region, inventory, financing through dealer, salesman, etc. Right now, Ford is giving $2500 cash back on 2013s. This is given to the dealerships to move cars but it's basically a sneaky reduction in MSRP to make you think you get a great deal.
In my situation, my car sat on their lot for almost a month so with some haggling, they took off another $2000 to get rid of it quickly. Yes, a few people probably test drove it during that time but it only had 32 miles on it. I think the very high $27,070 sticker price turned many people away, but the dealer became more flexible as the car sat longer.
If you can find cars that have been sitting for a while, you may have a better chance at a low price. If you order a car and have it delivered to a dealer, they may be less flexible. Also, my dealer actually beat my credit union's financing offer by 1% (@2.5% for 60 months). Ford is offering 0% APR but you don't get the cash back.
