Ford will be mailing USB jump drives to owners in February some time.
November 7, 2011
To: All Ford and Lincoln Dealers
The purpose of this communication is to provide you and your Dealership personnel the attached press
release which was shared with the media this morning. As our partner, it is important we properly equip
you with the details and information to support this news worthy event.
PRESS RELEASE KEY POINTS
For 2013, Ford is delivering a faster, simpler, and easier to use version of MyFord Touch. Developed
using owner feedback, Ford will launch the Performance Upgrade and new features early next year
concurrent with the launch of 2013MY vehicles and offer the Performance Upgrade to existing owners at
no charge. The new version is:
Faster, Simpler, and Easier to Use: The MyFord Touch upgrades deliver faster touchscreen
response, simpler graphics, and easier to use controls.
New Features: New features include better phone compatibility, support for tablet computers and
Audible audiobooks, improved navigation maps and destination entry and enhanced voice
recognition.
KEY DEALER MESSAGE
The Performance Upgrade will be available on 2013MY Ford and Lincoln vehicles equipped with
MyFord or MyLincoln Touch.
Current owners will be mailed a USB flash drive so they can install the new software themselves
(if Navigation equipped, they will also receive an SD Card with new map data). Or, owners can
also take the USB/SD Card to their local dealer and have the Performance Upgrade and new
map data information installed.
There is no charge to existing customers for the Performance Upgrade.
COMMUNICATIONS PLAN
Below is a brief summary of the planned communications (Dealer/Customer) and training timing:
November 7, 2011 – Public press release and All Dealer Communication announcing the availability of a
MyFord Touch Upgrade concurrent with the 2013MY new vehicle launches of Ford Escape, Taurus, and
Flex. Note: This press release is specific to the Ford vehicles equipped with MyFord Touch, but all
enhancements will apply to 2013MY Lincoln vehicles equipped with MyLincoln Touch.
November 16-17, 2011 – LA Auto Show: Senior Management plans to launch the 2013MY Ford
Escape, Taurus and Flex and Lincoln MKS and MKT, which includes demonstration of the new
MyFord/MyLincoln Touch interface displaying the new look and features, such as faster touch screen
response, simpler graphics, better phone compatibility, enhanced voice recognition and support for tablet computers and Audible.com audiobooks.