"Are they implying a flush, leaving the original filter for the life of the car" and "So for the folks that repeatedly use the flush method, they never get the filter replaced? Doesn't it eventually stop flowing adequately, and cause damage to the tranny?"
Yes, that is the implication. The "story" is that the transmission filter is not like the oil filter and really only filters out quite large particles (as compared to an oil filter). As a result, it doesn't really need to be changed.
That's the story.
Now, I must admit, that I often open-up tranmission filters when I take them out of cars and I have never seen one where the filter medium ever seemed to be clogged or not easily "blown through" with my mouth. This includes a dodge transmission that had so much metal gunk and shavings around the pan magnet that it clearly was failing. (I told the person this, they though I was just trying to drum up business, and about 3,500 miles later it completely failed and had to be replaced). I also have seen many "filters" where the filter "medium" was no more than a very, very fine screen.
One benefit of the old "drop the pan method" is that it gives an indication if the transmission is failing, as often what I call "metal dust" begins to coat the pan and accumulate around the magnet quite a while before the tranmission fails. Without dropping the pan you (a) do not see this, and (b) do not clean it off of the pan surface or from the magnet, dimishing the effectiveness of the magnet. Note: A small amount of this "metal dust" on the magnet and coating the pan ir normal... just clean both the pan and the magnet before putting the pan back on and adding new fluid.
My personal approach is that since most of the crud and metal particles come from the initial break in of the transmission and the residue from the manufacturing process, I service the transmission myself the "old way" for the first service, i.e., drop the pan and replace the filter, and then use a commercial service which does a 100% fluid change, without a filter replacement, after the initial service. I suppose an "every other service the other way" might also be a reasonable way to go.
But yes, one way or the other, people really, really, really should have the auto tranmission fluid changed at the intervals recommended by Ford if they want the tranmission to have a reasonable chance for a long-life.