Jesus H Christ! Ok, here is what I got off the Continental Tire website:
"To properly check tire inflation pressure:
Check tire inflation pressure at least once a month
Use the correct inflation pressure recommended by the vehicle manufacturer, not the pressure listed on the tire sidewall
Check tires when they are cold or haven't been driven for at least three hours
More than half of drivers -- 55 percent -- incorrectly believe that the correct inflation pressure is printed on the tire sidewall. "
Just incase some of you think that Kumho may for some reason be different than Continental, here is what Kumho has to say about proper tire inflation:
"What should I inflate my new tires to?
Air pressure should be set in accordance with the vehicle manufacturer's specification if the tire size is the same as a size originally available for your vehicle. The vehicle manufacturer's recommendation can usually be found in the owner's manual and on the door jam or glove compartment. Contact the vehicle dealer for more specific information about your car. Vehicle placard inflation would be the minimum recommended inflation by KUMHO Tire."
Before anyone spouts any more theories put forth by friends, neighbors, or their plumber, how about checking the recommendation of the tire manufacturer?