I'll call it a little BRAND PRIDE. I come from a serious Ford family, most evryone in my family drives a Ford and almost every car I have owned has been a Ford. I really love the blue oval, and don't think I'll will own anythuing besides a Ford for the near future (5-10 years). I was very excited to be able to buy something from Ford that could compete with another car that I liked an awful lot; the Civic Si Hatchback. The ZX3 fit my feet very nicely. And Ford calling the engine something that sounded so much like the famous Vtec, I thought I really ought to put on some sort of Zetec badging that would really piss off all those Vtec guys (and girls) out there. I happen to work for the number 2 vinyl manufacturer in the country, with the profesional equipment and all the material I wanted at my disposal. So I thought what better way than to make a sign for my back window that would show my EXTREME BRAND PRIDE! I think the Zetec is a good strong engine (with a little help  ) and have no problem shouting that out to the world. I take all comments with good humor, people either love it or hate it. But everytime a Joe Schmo 40-something in his Accord pulls up behind me and chuckles at "today's youth" I love it. I've had it for about a year and a half and don't ever plan to remove it, I've become attached to it. It gives my car a different attitude than the thousands of other ZX3's out there. Besides that it lets me really say that I am a FociFreak!
I'd love to hear everyones opinion.... So shout it out.
End of rant... sorry