They should make it free since it probably causes more accidents than it prevents, what with the way it disconnects the phone randomly and stops accepting calls.
Mine is at the dealer now (just dropped it off) getting the MyFord Touch update. The Bluetooth module decided to shut itself off and keep its state...so even after I delete my 2 phones out of the list it still says "Atrix Connected" (my phone) and won't disconnect. For 2 days now I haven't had my phone hooked up to the system...and it wouldn't restart. Not going to pull the fuse again.
Tomorrow I'll find out if Microsoft actually knows what they're doing (although we all already know the answer to the question that could be formed).