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http://www.boston.com/business/technology/articles/2006/08/03/apple_in_deals_to_connect_ipod_in_new_car_models/


NEW YORK (Reuters) - Apple Computer Inc. <AAPL.O> on Thursday said it has teamed up with three major automakers to link its popular iPod music player with car stereos, laying down a new challenge to a fragmented radio industry.
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Ford Motor Co. <F.N>, General Motors Corp. <GM.N> and Japan's Mazda Motor Corp. <7261.T> will offer an easy iPod connection in the majority of their brands, allowing drivers to charge the digital music player and store it in a glove compartment as they listen to its songs.

Users will also be able to use car stereo controls to select music on the iPod device.

That's a step up for drivers, who can now listen to the iPod via an adapter that fits into a car's cassette-tape desk.

"More than 70 percent of 2007-model U.S. automobiles will offer iPod integration," said Greg Joswiak, vice president of iPod product marketing.

GM will offer iPod connections on all 56 of its models, representing millions of cars and trucks, Apple said.

Mazda's global 2007 line-up of cars and sports utility vehicles will offer an iPod feature as well.

The agreements could open new doors for the market-dominating iPod, more than 58 million of which have been sold, and for Apple's iTunes digital download store.

Drive-time listening remains a stronghold for radio broadcasters, even though many automakers install stereos compatible with competing subscription-based satellite providers XM Satellite Radio Holdings Inc. <XMSR.O> and Sirius Satellite Radio Inc. <SIRI.O>.

But an easy iPod link could accelerate the device's use on the road, just as it has become popular for pedestrians and mass-transit commuters.

"You've only got so many hours in the car, so inevitably it's a zero-sum game for the competition for a driver's attention," said Craig Moffett, analyst at Sanford Bernstein.

"The biggest loser could be terrestrial radio, because their revenue stream (from advertising) is directly proportional to the number of hours you listen."

Investors in satellite radio have also been anxious about a more aggressive iPod entry into automobiles. They could yet fend off an iPod as they bulk up on big-name entertainment to feed their channels, from shock-jock Howard Stern to talk show queen Oprah Winfrey, Moffett said.

GM said it would offer the "personal audio link" at dealerships for less than $160 plus installation as early as October for some car models.

The connection links to the XM Satellite digital band on GM car stereos, though a user does not have to subscribe to satellite radio to plug in an iPod.

Apple shares rose $1.14 or 1.7 percent to $69.30 in active trading on the Nasdaq. Shares in XM Satellite Radio fell 34 cents or 2.87 percent to $11.82, while Sirius declined 7 cents or 1.7 percent to $3.95.
 

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^^^^^ nice job cam.. .I was coming here to post this and saw you had already gotten to it.

I'm looking forward to this. This is a market that should've been targeted in 2004. But I guess everyone was waiting for a sure thing. Looks like the new Focus and Mazda3 are going to have another feature that I want badly.

I look forward to seeing how well this is integrated. . .Included docking and charging? I hope so.
 

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I nearly got into a fight with the salesman when I bought my focus because I felt that I was downgrading by going to the in dash cd player that the focus has in comparison to the factory tape deck that my Contour had. They wouldn't trade my cd player for a tape deck from a used LX in the lot. Oh well.
 

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seems like a waste to me. my factory cd player plays all the mp3s i can fit on a cd. which is a lot. and cds are cheap. and so was the car.
 

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Discussion Starter #5
Thanks SVT although I am not sure after readng more into this if this includes the focus. Or even if it applies to older focuses. From what I have read on a few mac sites it seems to include every car but the focus. When i know more for sure I will post the info
 
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