I got this thrown in for free when I bought mine. They gave me a pamphlet of everything it covers... which is pretty much everything maintenance related. Oil changes, wipers, filters, everything... Seeing as how routine maintenance is set at 10K and 20K miles, it is basically 2 free oil changes with wipers and air filters.
I pondered the maintenance plan at Flood Ford pricing and just couldn't justify it. It would take a lot of issues for it to be worth it, especially when you can get the Works special coupon online basic scheduled maintenance (oil change, tire rotation, ect)