This is my biggest gripe with the new focus.
Im sorry, but their marketing has made a glaring flaw.
Branding means more than the average joe thinks. Every company tries to tie keywords to a brand. Many companies focus on things like "trust" and "reliability". The focus brand was tied to "cheap, economical, fun, reliable"
The simple fact is, as of so far, the new focus meets none of the above criteria.
Its not cheap, a base model focus costs nearly as much as a fully equiped SVT cost just a few years ago.
Its not economical, there are major complaints about the focus mileage ratings. Some people are having a hard time holding over 22mpg.
Fun is speculative, but from my experience driving a titanium, it felt heavy, underpowered, and numb. Honestly, the Honda accord felt sportier.
Its not very reliable. True this is a newer model, and there are bound to be problems, but so far, there have been alot of issues with the new focus. My neighbor has had his in the shop 4 times in the 3 weeks he has had his, and hes not alone.
Where as the new focus is tied with words like: "electronics, comfort, luxury"
And thats the problem. Once a company tries to change a brand, it fails. Take a look at the mustang for example. Remember the mustang 2? suddenly their hot muscle car gets a 4 banger and luxury. It fell on its face.
The new focus is undoubtedly a decent car, i wouldnt have one myself, but its definately no Yugo. Just to me, its not a focus, because it shares no common traits with what the focus badge stands for.