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Starting today, drivers that want to go completely gasoline-free will be able to configure the all-new 2012 Ford Focus Electric online at Ford.com and place their orders with a Certified Electric Vehicle (EV) dealer.

“Today is an historic day, as Ford opens up the order banks for the company’s first full production, all-electric passenger vehicle – the Focus Electric,” said Chad D’Arcy, Focus Electric Marketing Manager, Ford Motor Company. “The all-new Focus Electric is an important part of Ford’s overall strategy, bringing still another option to customers who want a car that is fun-to-drive, easy to own and fully electric.”

Drivers interested in learning more about the 2012 Focus Electric will be able to see detailed product specs and virtually build and price one at a dedicated online website: http://www.ford.com/electric/focuselectric/2012/ starting Wednesday.

Focus Electric comes standard with: MyFord Touch with 8-inch touchscreen; two driver-configurable 4.2-inch color LCD displays in cluster for unique EV driving screens; MyFord™ Mobile App (for remotely monitoring and scheduling battery charging with owners’ smartphone as well as remote start); HID Headlamps; 17-inch aluminum wheels, ambient lighting, seats made from 100-percent recycled material; Rear Camera with Rear Parking Sensor; Intelligent Access with Push-Button Start; MyKey®; voice-activated Navigation System; Particulate Air Filter; hands-free SYNC® Bluetooth telephone connectivity with Traffic, Direction and Information Services; electronic traction control; Sony®-Branded audio with nine speakers; SIRIUS® Satellite Radio and HD Radio™.

The only options on well-equipped Focus Electrics are leather seats and two paint colors.

“Ford believes driving electric doesn’t mean consumers should have to sacrifice on driving experience or vehicle quality,” said D’Arcy. “The Focus Electric comes with more standard features than any other comparable all-electric vehicle.”

In addition to silently cruising past gas stations, Focus Electric drivers will never need oil changes or any of the other service required on gasoline engines. Focus Electric exclusively stores energy in an advanced lithium-ion battery pack. The battery pack uses liquid-cooling to help ensure a long-life and optimal performance under all weather and driving conditions.

The Focus Electric’s battery can be recharged in just over three hours using a 240-volt charging station, about half the charging time of the 2012 Nissan Leaf. Drivers also can top off the battery any standard 120-volt outlet using the included charging cord.

The online site also provides potential customers the ability to find the location of their nearest Ford Certified EV dealer so they can place their order.

A limited number of Focus Electrics will first be available in California and the New York/New Jersey regions. Availability of the Focus Electric will expand next year to the remaining 15 launch markets as production ramps up.

The 19 launch markets include: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.

Markets were chosen based on several criteria, including commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification.
 

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Nope, Chuck Testa
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6,442 Posts
^^LOL!

At least it will be more readily available than the Volt was/is.

The real question is will some one buying an electric car, who is obviously trying to make a statement about how "green" they are, be interested in an all electric vehicle that is based off a gasoline powered car? The Volt and the Leaf are unique to their brands as those two vehicles are only offered as electric/hybrid.
 

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So you are looking at over 40grand for one of these? Who's going to buy them? If I could afford to spend 40g's on a car I don't think I would be worried about buying gas.
 

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Captain TMI
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Sorry Ford [thumbd] The Volt is outpacing Leaf sales for a reason. There are just not that many people out there who want a commute to work only car in the garage.
 

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Focal Distortion
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wow 40k is a little steep! I love the idea, but it's about 15k too expensive for such a limited range. Give me a gas/electric hybrid for 20k and I'm in
 

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Dat boxer rumble
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40k for a focus?


you gotta be kidding me. i know its electric, and i know its got alot of gadgets, but its still a focus. spend 20k on a fiesta, 5k on a focus, gut the focus, turbo the focus, and still have 10k left over for gas.
 

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Shiny Metal Titanium
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3,647 Posts
40k for a focus?


you gotta be kidding me. i know its electric, and i know its got alot of gadgets, but its still a focus. spend 20k on a fiesta, 5k on a focus, gut the focus, turbo the focus, and still have 10k left over for gas.
Why does it matter if it's called Focus? Would it be automatically a better deal if it was called a Fusion but electric? (because the Fusion costs more than the focus to begin with)
It's fully electric, it costs as much as the other full electric vehicles
You get the $7500 tax rebate thing along with it that should chop it down some

If you are looking at going electric you don't go buy something else and end up stripping it and turbo regardless of how much money you have left for gas.
 

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100 miles .
That's the original published range, much like the Leaf had a published range of 100 mi. However, the Leaf hardly does better than 70 IRL. It seems to be the same with the Focus. Mulally said on Letterman that the eFocus would have a range of ~80 mi.
 

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I don't see the problem if the range really is 100 miles. This would be perfect if you live an urban area and have no need to travel long distances for entertainment, shopping, dining, etc. For the average person in a situation like this I think a vehicle like this could replace a standard gas vehicle for 90% of their driving. I think there is a market for this, there are plenty of people who want to be "green." Most people fail to realize when buying a electric car that the power that charges there batteries pollute causes pollution too, coal power anyone. Even if I had $40k I wouldn't buy it but that's just me. I would consider a more affordable hybrid for the fuel savings though.
 
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