It's like comparing apples to oranges. I agree that the new design is sleeker, but at the same time the two don't share much besides the name badge. Current '08-'10 owners don't have to get angry/jealous about anything because they still paid a lot less than what 2012 Focus owners are going to end up paying. I said it before and I'll say it again... the Fiesta is taking the place of the older gen Focus. The new Focus will fit in between the old Focus and the new Taurus. Ford is just widening their lineup a tad.