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Ford Motor Company teams with Sony Electronics to create Sony Limited Edition Ford Focus
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SONY XPLOD SOUND SYSTEM FEATURED IN SPECIAL NEW FORD FOCUS IS RED HOT WITH GENERATION Y
CHICAGO, Feb. 10, 2000 - For the first time in the automotive history, an automaker has teamed with an electronics brand to create an exclusive co-branded limited edition car.
Responding to the popularity of Sony products among Generation-Y (those born after 1976) and the appeal of the award-winning Ford Focus among the same group, Ford Motor Company has teamed with Sony Electronics to create the Sony Limited Edition Ford Focus featuring Xplod speakers and amplifiers.
"In 1999, Sony introduced Xplod speakers and amps," said Romeo Hakusui, senior vice president and senior general manager of Mobile Communications for Sony Electronics. "These high-performance, high-style car audio components showcase Sony's connection with Generation Y, delivering street-smart style, extra power and a hot red signature color. Xplod products have been a hit among 16-24 year-olds across the country." The Xplod sound system for the special Ford Focus features three primary components: an AM/FM CD receiver with wireless remote; four red and black three-way speakers, one pair in each door; and a custom application of a 10-inch subwoofer and integrated amplifier in the trunk in the Xplod red and black color scheme. The total system power is 460 watts of thumping audio sound.
"Through research, we understand the youth market has a tremendous sense of their individuality," said George Murphy, Ford Division general marketing manager. "They want to be surrounded by brands that fit their own sense of style, from music to fashion. We decided to develop a series of Focus limited edition vehicles providing unique partnerships with strong brands young people identify with - such as Sony Electronics. When we learned about the Sony Xplod system, we knew it was perfect for a car targeted to real music lovers."
Sony custom-designed the Xplod sound system for the Sony Limited Edition Ford Focus, carefully matching the placement of the components to optimize the acoustics. The speaker size and power output combo is ideal for Gen-Yers who want to emulate the quality of their home systems in their cars.
Decals identifying the car as a Sony Limited Edition Ford Focus will be displayed on the front door panel on each side of the car. Seven thousand of the Sony Limited Edition Ford Focuses will be manufactured. Some standard features on the SE Sport Sedan four-door Sony Limited Edition Ford Focus include a 60/40 split/fold rear seat, air conditioning, power mirrors, all-door remote entry and powerlocks, 15-inch painted aluminum five-spoke wheels, five-passenger seating and black cloth or optional black leather seats.
Gen-Yers will be able to purchase the car in one of the following cool colors: Rainforest Green, Infra-Red or Pitch Black, as well as a new color made exclusively for the Sony Limited Edition Ford Focus called Going Platinum.
The Sony Limited Edition Ford Focus is expected to be delivered to dealerships nationwide in late March and starts at $15,535.
Text Source: Ford Media Information Center
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