Ford Focus offers customization with 'Tailored for You' kits for pets and pros
Ford Focus is the car that fits consumers'
style. If you're an animal person or a business professional Ford Focus drivers
can customize their cars with "Tailored For You" (T4U) kits. The kits
allow customers to create their own individualistic Focus by selecting fun
features that fit their lifestyles.
"The 'Tailored For You' kits allow Focus
customers to create their own brand-'Brand Me'," said Lew Echlin, Ford
Focus advanced product manager. "Consumers want their own space, and they
view their car as a critical space they want to imprint with their own identity.
Focus' T4U kits let people express themselves in an affordable, fun
fashion."
The "Have Spot, Will Travel" kit is
designed to make pets and their owners comfortable in the Focus. The kit
includes a pet restraint and harness that allows your pet to be restrained
safely and comfortably in the car. The comfortable harness has a quick release
and comes in different sizes. "Our consumer research shows that to many
people, pets are part of the family-this kit allows those people to create their
own environment for their pets in their car," Echlin said.
Also included in the "Have Spot, Will
Travel" kit is:
- Hot and Cool Pet Bed. The plush pad can be
heated or cooled with tap water so your pet can find the right temperature
on those long trips. A durable waterproof liner locks in the moisture.
- Spot's Super-Duper Lint Roller. Pet hair
remover with an ergonomic handle. Fits in the Focus rear cupholder so you're
always neat for your next appointment.
- Insulated Pet Beverage Bottle. Keeps water
fresh for your pet. 1.5 liter bowl has an adjustable shoulder strap to take
on hiking trips.
- Stow and Go Water Bowl. Fold it, scrunch
it, it goes where you go, on or off road. Holds up to two goldfish
comfortably.
- Fido's Food Dispenser and Belt Bag. Large
water-resistant bag with shoulder strap for pet's meals. Includes small bags
for treats and leashes-fastens to your belt.
- Insulated and Water Resistant Carry All.
Keeps your pet's gear in one easy-to-use case.
- Air Purifier. You love your pet, but on
trips with the windows up things can get a little "close." The air
purifier takes odors and other pollutants out of the air, and is mounted
neatly behind the Focus center console.
The "Mobile Pro Kit" turns Focus into
an office. The Mobile Pro Kit includes:
- Mobile Workstation. Attaches to the front
passenger seat safely and conveniently. You can work from your car with the
broad, no-slip working surface. Features a fold-out clipboard and deep bins
to hold your laptop safely and securely.
- Musette Bag from REI. Bag features an ample
padded slot for your laptop, as well as pockets for your cell phone, MP3
player and other tools of the renaissance professional's trade.
The "Mobile Pro" kit and the
"Have Spot, Will Travel" kit are the first of a series of kits
available on Focus. They are available at Ford dealerships and on the www.Focus247.com
web page and through a catalogue distributed to Focus customers.
Text Source: Ford Media Information Center
|
