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Ford Focus Purchasing Center (Ask A Ford Salesperson) Discuss about special incentives and ordering information on the Focus & Focus ST.
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Old 01-19-2014, 09:12 PM   #11
Bleed Blue
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I had never sold a thing in my life before I started selling cars (Fords). Got out of the military and thought "I'm a car guy, let's give it a shot". Did OK. Lots of long hours. Up and down income for sure. Takes a while (few years) to build up a customer base. For the most part having a spouse (or whatever) with a steady/stable income is the key. I sold cars for about 5 years before moving to the service department. IMO, that is the best place to be in a dealership. Much more steady income and better hours. I work 55 hrs per week but it's busy and time goes fast each day. Now that the economy has really turned back around it's a pretty good living as a service advisor. This year will be 25 years for me since I started. A few months ago, Ford sent me to a "ride and drive" training session for the Focus/Fiesta ST's. Set up on a race track so there are a few perks. A few years ago, I got to drive Dale Jarrets UPS Taurus too. All on Ford's dime.
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Old 01-22-2014, 01:56 AM   #12
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Quote:
Originally Posted by Bleed Blue View Post
I had never sold a thing in my life before I started selling cars (Fords). Got out of the military and thought "I'm a car guy, let's give it a shot". Did OK. Lots of long hours. Up and down income for sure. Takes a while (few years) to build up a customer base. For the most part having a spouse (or whatever) with a steady/stable income is the key. I sold cars for about 5 years before moving to the service department. IMO, that is the best place to be in a dealership. Much more steady income and better hours. I work 55 hrs per week but it's busy and time goes fast each day. Now that the economy has really turned back around it's a pretty good living as a service advisor. This year will be 25 years for me since I started. A few months ago, Ford sent me to a "ride and drive" training session for the Focus/Fiesta ST's. Set up on a race track so there are a few perks. A few years ago, I got to drive Dale Jarrets UPS Taurus too. All on Ford's dime.
I see you're located in NorCal. If you don't mind, can you PM me your dealership? I'm in the market later this year, and I'd rather buy from someone I "know* (albeit on a forum online) than just a random. I know you're in service, but I'm pretty sure I'll be in and out of there regardless. Thanks!
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Old 01-22-2014, 02:30 AM   #13
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A coworker of mine was a car salesman. He said the ones that make the big bucks also put in a ton of time to go with it.
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Old 01-25-2014, 06:09 PM   #14
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I sold cars for a little over 5 years, and managed to be in the top 1% of salespeople for my manufacturer one of those years. I was consistently the top salesperson in my store, and probably in my city. I miss it in a way, and don't in another. I made real nice money.

Car sales is a great job for a young guy with no kids, commitments, etc. The hours are stupid, you rarely have two consecutive days off, and every day you do take off is a missed sale. It would be a good thing to do for a few years as a single guy to bank some money. You can make very good money doing it if you're smart. 20% of the salespeople make 80% of the money.

If you're married or have children at home, I wouldn't recommend it. You're at work too much, your time off is too limited, your income too variable at first.

My advice, if you are going to try it, would be to go to more of a specialty brand. Something like VW or Audi or BMW or Subaru. Something a little bit quirky with a niche. That way, it's less about price and more about product. When you sell more of a commodity brand with 20 dealerships within 30 miles, it becomes a lot more competitive on price which shrinks your paycheck.

You want to be the one expert in your niche. For me, I was the VW-head in town. The other guys selling them were selling cars. I lived Volkswagen. My office had a huge collectible VW toy collection in a display case that people loved to talk about. I had pictures of all the many VW's I had owned in life on my office wall. I had vintage VW brochures framed on my wall. I had a big box full of cheap VW hot wheels cars that I'd scrounge any time I went to WalMart--then I'd hand them out to people's kids when they shopped with me. It was apparent to people that I lived and breathed the product and drove them myself. That builds a lot of credibility with people, and word spreads that you are "the" VW guy, and this generates you more referral biz. For me, VW was my hobby, and I turned that passion into a living. One of the regional reps for VW once commented that I must have a VW logo tattooed on my private parts. LOL. My advice would be to do the same in your niche. It's easier to have a niche with Volvo or Ferrari or Audi than it is with more of a mass market product like Toyota in my opinion.

I think if you were selling Chevy Cruzes or Ford Focuses for instance, it would be a lot more of a grind. I can email 26 Ford dealers in my town for the lowest price. A lot harder to do that with Audi, for instance, or Infiniti for example. I don't know about you, but a lot more fun to sell an Infiniti and make $300 or $400 than to sell a Fiesta for $100 when it takes the same amount of work and of your time.

Message me if you have any other questions. I could go on forever here but will spare the forum. I have been a sales manager, finance guy, etc, too, so can shed some light on that.

You don't need to have sales experience. You need to be genuine, not BS people, not fit the car salesperson stereotype. Throw all the four square crap, Joe Verde sales training, all that junk out the window that the dealership will try to teach you. Know your product line inside and out, every tiny detail to where you are the book of knowledge on your cars. Know your competition, too, their strong and weak points. Be good with people, don't lie, don't waste their time, be a consultant and facilitator not a sales person. Don't lie. Give people a reason to buy from you. Ask for their business. Believe me...75% of your competition out there as salespeople are idiots, and it's remarkably simple to stand out in your prospective client's mind when you are NOT like what they expect.

I might add that the store you work for is important. Some are meat markets, and some are good. I'd take a close look around not only at the brand of car I was going to represent but the philosophy of the store itself relating toward clients and employees.

Pay? I made 40k my first year and by year 3 was up in the high 5 figures close to six. Very possible for anyone with half a brain and some motivation. Of course, it's all on you. Nobody is going to guarantee you anything.
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Old 01-25-2014, 06:26 PM   #15
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I was hired by my uncle in 2002 as a Ford salesperson...

I made +/-$25,000 my first year, he averaged $15k commission a month the entire time I worked with him. The dude was a "hammer"! I saw him close some people one time on my way to lunch; I walked past his desk as the wife elbowed the husband and he timidly asked "is there anything we can do about the price?"

He looked up a second or two later and nonchalantly said "No." as he went back to finishing the paperwork. They left with their "new-sed" car an hour later. But I had to run to the back to cackle... I hadn't ever seen that done before.
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Old 01-29-2014, 10:04 PM   #16
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I am a ford salesman and can say a "mini-deal" or one that makes nothing front end gross or losses money you get paid 100 dollars, while also you get 25% of front end gross. when you get 10 cars out you get an extra 5% check on your overall commission from the month.
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Old 01-31-2014, 03:50 PM   #17
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What is considered front end gross?
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