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Old 05-13-2013, 08:24 AM   #1
powermax
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Question Next Gen Focus? Ford Escort Concept

http://youtu.be/OeuPnHNqdGg
YouTube Video
ERROR: If you can see this, then YouTube is down or you don't have Flash installed.



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Old 05-13-2013, 08:43 AM   #2
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I haven't seen this video before, but the car itself is a repost.

I wouldn't expect to ever see this under the Focus name, but as far as design is involved I think this could be a good indicator of what may come from Lincoln.
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Old 05-13-2013, 10:07 AM   #3
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They said they'd be selling this Escort along side the current gen Focus as a lower cost alternative to the Focus. So I don't see it replacing the Focus here.
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Old 05-13-2013, 12:30 PM   #4
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I read an article on this car and it's going to be built by Ford in China for the Chinese market. Other than the oversized grille, it's a good looking car. The current Focus is a popular car, other than some mid life updates, I think the current style will be around for a while.
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Old 05-13-2013, 12:53 PM   #5
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Why on earth did Ford ever change the name from Escort to Focus anyway? Seems like the Escort already had a pretty good following with being in the marketplace for so many years.
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Old 05-13-2013, 01:24 PM   #6
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Why on earth did Ford ever change the name from Escort to Focus anyway? Seems like the Escort already had a pretty good following with being in the marketplace for so many years.
I don't know any part of the world where the Escort had a good following. Maybe back in the 80's early 90's there were some people who would've liked an Escort in Europe but fast-forward to 2003 when Ford finally stopped selling the Escort in the US; you'd be hard pressed to find any sane human being who would be happy driving that sorry excuse for a car.

It works for a market like China that does not have history with the Escort. This would replace the Focus Classic and creates a wider gap separating the two very different trims since the Mk3 Focus is sold in China as a 'Premium' car and the Escort would be entry level.
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Old 05-13-2013, 01:45 PM   #7
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For some reason, whenever I think of a Ford Escort, I think of broken timing chains.
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Old 05-13-2013, 03:07 PM   #8
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I don't know any part of the world where the Escort had a good following. Maybe back in the 80's early 90's there were some people who would've liked an Escort in Europe but fast-forward to 2003 when Ford finally stopped selling the Escort in the US; you'd be hard pressed to find any sane human being who would be happy driving that sorry excuse for a car.

It works for a market like China that does not have history with the Escort. This would replace the Focus Classic and creates a wider gap separating the two very different trims since the Mk3 Focus is sold in China as a 'Premium' car and the Escort would be entry level.
I guess I was thinking more from the perspective of Ford having sold millions of those cars over 20+ years. Of course on the other hand, Ford sold a ton of Pintos and Mavericks and they weren't exactly great cars either. I owned two Escorts, one an '86 (gen 1) and the other a '94 (gen 2). Both were solid little cars (for their generation) and never gave me any issues, although I confess, I didn't own either car for more than a couple years.

By the time time the Focus came to market, I think the, then current, Escort model was pretty outdated and needed to be replaced. But what's in a name anyway? The Focus nameplate was entirely new. Ford could have just as easily held on to the Escort nameplate and given it to the new model vehicle. You may remember a certain iconic nameplate (Mustang) which Ford nearly dropped in the late '80's in favor for a car called the Probe. Slightly longer than a decade before that, the Mustang as it had been known (60's muscle car) ceased to exist and was known as the Mustang II which was a colossal pile of junk. Arguably, the Escort was better on its worst day than the Mustang II on its best. Then again, both models were seperated by a whole generation of cars and frankly nothing that Detroit produced during those intervening 20+ years were spectactular.

In today's world of high technology, with features like 6 speed DCT, keyless entry, navigation, infotainment packages, etc....I think to myself, Ford sure has come a very long way from cars of the past. It's been a long time coming baby.
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Old 05-13-2013, 03:18 PM   #9
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Quote:
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But what's in a name anyway? The Focus nameplate was entirely new.
I've also read that Ford was looking for alliteration in all their car names at the time as well... Ford Focus, Ford Freestar (Windstar), Ford Five Hundred (Taurus), etc.
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Old 05-13-2013, 03:27 PM   #10
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Tom, I'd say you're spot on, except I would have a hard time calling the Pinto "not exactly great", then going on to call the Mustang II a colossal pile of junk. The Mustang II was actually a slight improvement over its platform mate the Pinto, but of course was a pile of junk compared to other Mustangs prior. So, I suppose you were possibly speaking in relative terms.
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