SCT doesn't want our money

[CajunR]

FWIW, I just sent Cobb Tuning a message via Facebook to see if they have anything planned...

[suss6052]

Originally Posted by CajunR

FWIW, I just sent Cobb Tuning a message via Facebook to see if they have anything planned...

That's unlikely to bring results since they had already said they were only interested in tuning the turbocharged ST which was why their sema mule a few years back was a turbocharged standard MK3. We could still ask, but the definition of insanity is doing the same things over again and expecting different results.

[Pinarello Rider]

Originally Posted by suss6052

but the definition of insanity is doing the same things over again and expecting different results.

Well, I don't think that typically true axiom applies here, because it's not crazy to think that if enough people ask, they will change their minds.

I do wonder, though, how many people are REALLY asking for this and will be willing to pay for it. What's the follow through rate of people asking for something, and then not following through when it's presented to them? Cobb has been in business long enough to have a pretty good idea of what their sales volumes will be for a particular item. Our cars are what, 14mos old? I doubt there is much of a market beyond the handful of people here who would shell out the money to void the warranty on their new cars.

[suss6052]

Originally Posted by Pinarello Rider

Well, I don't think that typically true axiom applies here, because it's not crazy to think that if enough people ask, they will change their minds.

I do wonder, though, how many people are REALLY asking for this and will be willing to pay for it. What's the follow through rate of people asking for something, and then not following through when it's presented to them? Cobb has been in business long enough to have a pretty good idea of what their sales volumes will be for a particular item. Our cars are what, 14mos old? I doubt there is much of a market beyond the handful of people here who would shell out the money to void the warranty on their new cars.

More than 18 months old for the oldest job 1 models.

Mass production officially ramped up Mar-April 2011 afaik even though final build prototypes and early MP1 units were built as late as December 2010 for the 2012 MY.

If we said 4/11-4-12 that's 12 months, its December now so that's another 8 months so that's 20 months or nearly 2 years already.

If there was no market for tuning how can there even remotely be a justification for trying to carve up an even smaller niche market like the ST even if ST owners might be more apt to modify the car in theory?

5% of 220k is on the same level as assuming that 100% of the 8-10k projected unit sales of the ST would want tuning, so how hard would it be to get a nucleus of the minimum concentration of STs a company is expecting to tune for? Since they all went after that even smaller slice of the market while presuming that the majority of N/A models won't want to pay for it. Which may or may not be the case, but until we actually have hard facts its all guesswork at this time.

[Sonic_HedgeHog]

I think the question to really ask is how many Mk3 n/a exhaust kits have been sold, how many intakes? We could better glean an indicator of possible need from those numbers... I guess a poll is in order.

[Pinarello Rider]

Originally Posted by suss6052

More than 18 months old for the oldest job 1 models.

Mass production officially ramped up Mar-April 2011 afaik even though final build prototypes and early MP1 units were built as late as December 2010 for the 2012 MY.

If we said 4/11-4-12 that's 12 months, its December now so that's another 8 months so that's 20 months or nearly 2 years already.

If there was no market for tuning how can there even remotely be a justification for trying to carve up an even smaller niche market like the ST even if ST owners might be more apt to modify the car in theory?

5% of 220k is on the same level as assuming that 100% of the 8-10k projected unit sales of the ST would want tuning, so how hard would it be to get a nucleus of the minimum concentration of STs a company is expecting to tune for? Since they all went after that even smaller slice of the market while presuming that the majority of N/A models won't want to pay for it. Which may or may not be the case, but until we actually have hard facts its all guesswork at this time.

That's a fair point. Personally, I highly doubt that one in every twenty 2012 Focus owner is willing to do that. What are the demographics of ownership? Most of the people around me driving this car are middle age and older. Maybe 1 in a thousand of them want a tune.

Regardless - if the numbers you are talking about are even remotely correct, there's probably a good reason for it. I'd be curious to know what it is.

[CajunR]

Originally Posted by Pinarello Rider

Well, I don't think that typically true axiom applies here, because it's not crazy to think that if enough people ask, they will change their minds.

Gracias.

[Tommyatomic]

Originally Posted by Blivit

I or we did not use any grocery getter or middle aged woman reference.

The vehicles mentioned above share a LOT in terms of processor type and calibration values. The focus is not in that group as it uses an entirely different processor (which is only in the Focus.)

Blivit,

Just to be clear, are you saying that the ECU/PCM from the N/A Focus is nothing like the ECU/PCM from the Focus ST?

[Desmo748]

Originally Posted by CajunR

FWIW, I just sent Cobb Tuning a message via Facebook to see if they have anything planned...

I emailed Cobb last week and got this:




Steve (COBB Support)

Dec 05 04:58 pm (CST)

Hi Paul,

Thank you for your email and interest in COBB and the AccessPORT.

I agree that the Ti-VCT platform would be a good candidate for the AccessPORT and is currently lacking the full tuning solution that Focus owners want. Unfortunately, we do not have the resources to develop the AccessPORT for all of the applications we would like to. Although the AccessPORT looks the same for every vehicle it works on, there is a HUGE amount of development that has to go into each application. To give you an understanding of the scope, some applications take years to develop before getting to market.

We recently refocused our development efforts on factory turbo charged vehicles and are working on improving our existing platforms and delivering on the commitments we have made in the past. At this time we have no plans to develop the AccessPORT for the n/a Focus.

I wish you luck in your tuning endeavors.

Thank you,
Steve



So looks like a no go from them

[Sonic_HedgeHog]

Originally Posted by Tommyatomic

Blivit,

Just to be clear, are you saying that the ECU/PCM from the N/A Focus is nothing like the ECU/PCM from the Focus ST?

May be the same hardware but definitely not the same from a sensor and software standpoint. The ST is running a Speed Density system vs the MAF System on our n/a... I believe it was SCT that mentions only two PCM combos for the ST and possibly as many as 20 different ones for the n/a.