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Old 09-13-2011, 11:44 PM   #31
focus12black
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I'm not sure about a wagon. There will be a Ford C-Max Hybrid and Ford Escape in the future. The wagon would appeal to the small segment of buyers that are not interested in a hatchback, compact MPV, or compact crossover SUV. I was thinking that Ford may want to do a Ford Fusion wagon, but then there's the Ford Flex. Maybe we'll see a Lincoln wagon to compete with the CTS-V. Now, if the C-Max Hybrid and Escape don't sell well, then I can definitely see the a Focus Wagon being introduced in the US.
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Old 09-14-2011, 12:18 AM   #32
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I see a LOT* of the Cadillac CTS-V (corvette engine) station wagons.
So there IS a market for a high performance station wagon.
*LOT is considering I should never see even one... but they're around here.. more than I ever would have thought would sell..
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Old 09-14-2011, 07:01 AM   #33
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Nope. I don't even want the car I drive to have a wagon as an option.
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Old 09-14-2011, 08:48 AM   #34
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IMHO Ford is being very hypocritical.
These are facts stated by Ford in the last few months.
1.Customers continue to prioritize fuel economy.
2.Recent research by Kelley Blue Book revealed that U.S. consumers noted better fuel economy as the main reason for planning to purchase their next vehicle, and that has been on the rise since the beginning of this year, Ford sales trends support that.
“Customers have come to expect fuel efficiency with every new vehicle Ford delivers today".

And here is the kicker which throws Fords excuse that in the past no one bought wagons. out the window!
"Ford believe there is a significant shift occurring that will make small cars as successful in the next decade as SUV’s were in the 90’s."
Fords head of marketing Jim Farley has been preaching
"American consumer tastes have changed"
"Today’s consumer is smart. They’re sophisticated. They understand – and reject – what worked in the past. Because this is a new age."
" the perception of many Americans is shifting quickly as the world gets smaller and consumers grow more diverse. And young people show openness to body styles beyond the ubiquitous sedan."

So is what Ford preaches just marketing fluff, or Ford does not want to offer too much of a good thing pertaining to the #1 reason to buy a new vehicle "fuel efficiency" , or is the real reason Ford just cannot wean itself from the mega huge profits CUV & SUV's generate.

I have to assume it is the last one "huge profits" that is the real reason why Ford does not want to add the Focus wagon to the line up, because head of marketing Jim Farley's facts and figures sure do make for a good business case to add another model which attains great fuel efficiency, great driving experience, practical and very useable cargo carrying abilities, and suits the young peoples openness to different body styles.


And to the question, yes of course Ford N.A. should sell the wagon in North America, it's a no brainer.

Last edited by GhiaFan; 09-14-2011 at 10:35 AM.
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Old 11-16-2011, 07:37 PM   #35
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Heck, yes! Bring it! I love the thing. Been a Focus wagon guy since the beginning.
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Old 11-16-2011, 08:21 PM   #36
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Yes. That is beautiful.
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Old 11-16-2011, 08:52 PM   #37
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Well, if Ford WAS going to make ONE wagon in it's lineup.. it SHOULD BE a Fusion.

The Focus has the Hatch, which is selling really well BTW.
So a Fusion station wagon would make way more sense than a Focus one.
That is my 2 cents of wisdom.

The Fiesta sedan should become a two door, and the fiesta hatch stay four door.

Then that gives the greatest range of styles with close to what they have now.

And for the car salesman comment that it is hard to sell station wagons..
Yeah.. the current (and past) method of selling cars sucks for dealers: dealers have to buy cars they hope they can sell. and sell in a reasonable time. So they only buy conservative cars they are certain can sell fast. odd colors and body styles are a no-no to dealers.. (the worst was GM forcing dealers to take certain cars no matter if they wanted them or not.)

I suppose some other method of supplying cars to dealers would allow a better range of features and colors andstyles.. But that is just not gonna happen soon.
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Old 11-16-2011, 08:55 PM   #38
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There are two Focus wagons coming to the US. The C-Max and the Escape. Ford sells more Escapes than it does Foci. Losing the wagon demographic isn't important, at all. However, losing the small CUV battle would be suicide. As much as people complain about Ford not offering a Fusion or Focus wagon, numbers don't lie. In the US, Ford sells more than three times as many Escapes as Volvo sells vehicles. I would love a Mondeo/Fusion wagon, but I'll be lucky if I get the hatchback/slantback A7 clone. Ford's answer to, "Does that Focus come in a wagon?" is "Sure, it's called an Escape, how about a Red Carpet lease? We have $2000 in rebates and maybe even 0%."
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Old 11-16-2011, 09:11 PM   #39
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Yeah.
The one car Ford does miss out on is a convertible. the only ford convertible is a Mustang.
Like we need any others...
A fiesta convertible.... Hmmm. Or like that Fiat with the whole roof folding down out of canvas...
And where is the Puma..... (the Focus ST engine in a Puma...)
Fantasy car games...
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Old 11-16-2011, 11:01 PM   #40
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We haven't had a car with a trunk since the 90s; everything has been a hatch or a wagon.
We've had a couple Cherokees, a Passat wagon and an Audi wagon. We really like wagons, but I'm afraid we're a minority.
Considering how similar the hatch and the wagon Foci are, got to wonder if somebody at Corporate didn't want to import the wagon.
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