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Old 02-15-2014, 11:46 AM   #1
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Wall Street Journal Article -DCT

Today's "Wall Street Journal" has an article about Joe Hinrichs, president of Ford's Americas business. The article is about his efforts to ensure a trouble-free launch of new products, like the Lincoln MKC and aluminum-bodied F150. Hinrichs is quoted as saying to the MKC team "If there are problems, let us know how we can help. I know a guy or two."

The WSJ article goes on: "Among the guys Mr. Hinrichs knows is Ford's global product development chief, Raj Nair, who worked closely with him in Asia before becoming product chief and has spent the last year with him trying to overcome quality problems with MyFordTouch and dual-clutch transmissions."

One interpretation is that in the spring of 2013, after two years of DCT production, failed fixes and denials, Ford was still selling what was arguably a defective (or at least troublesome) product. They may have become serious about this issue only then when Mr. Nair became involved.

Not sure his efforts have been completely successful, but it does seem the level of DCT trouble is less than it has been. This would seem be an indictment of Ford's resources and commitment though: new model launch problems are not uncommon, but it's almost unheard of for a company the size of Ford to be floundering with an issue like this for 2-3 years, all the while selling the car to legions of unsuspecting Beta testers.

So, to all of you DCT owners with real issues your dealer says are "normal", be aware that these two senior Ford executives may think otherwise.


Last edited by iminhell; 02-15-2014 at 07:22 PM.
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