Focus Sales Surge 58% in Dec, 40% for 2012 - Focus Fanatics
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Old 01-03-2013, 01:24 PM   #4
unclebrud
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Join Date: May 2011
Fan#: 85754
Location: Lowell, MA
What I Drive: 2012 Ford Focus S (Ingot Silver)

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Quote:
Originally Posted by dan50 View Post
Impressive results. Seems to be a battle between the car's indifferent reputation (see MFT, DCT) and the really large cash incentives available.

Let's see: 22,604 sales * $ 2,000 or so per car=$ 45,000,000 just in December. Could do a lot of MFT and DCT reengineering for that and get a car that would sell based on its inherent goodness and critical acclaim rather than its low price.
Impressive, but how much of that total is due to fleet/rental sales?

I agree that they are just throwing money at buyers now. When the Mk3 first came out, I thought that the Focus might be able to shake the commodity car rep, but that was proven wrong, I guess. Probably some of that has to do with the MFT/DCT issues.

Now, if they'd just throw some cash on the hood of the ST...
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