You don't get into Eco mode. You just get the award for Eco driving.
The rear seats fold flat if you lift up the bottom cushion. It flips forward (on cars with the 60/40 split rear seat only).
You can enter Eco-mode, you press the right arrow on the left 5-way when you're on the average MPG display. It'll show you your current speed, anticipation, and shifting scores... get 5 green leaves in all three and you get the trophy.
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