2010SVT: It's just an "EZ-Lip". It only costs like $30. It won mine for free - I took the survey on their website :)
Only thing is the ends closest to the wheels dont stick. So i'm either going to cut some off or something. I'd like to re-do it because I didn't apply it very evenly/symmetrically (the 3m tape). I hope they'll send me another since it didn't stick well enough on the edges.
~ Shadowfax ~ 169.5 whp; 156.5 torque