I actually got mine for ~18.9K+taxes/DMV/etc.; Ingot Silver SE HB, manual, 201a, moonroof, winter package. Sounds like those prices are reasonable.
If its not grown it's mined!
2013 Ingot Silver Focus SE HB manual, 201a, winter pkg, moonroof. Snorkel delete/K&N drop-in and a bunch of little stuff. Great sticker placement.