The swirl marks may have come from the dealership as well. Any detailer will tell you that you should remove the wax, clay bar, compound and then wax it on a brand new car. Who knows how they washed it the first time when they were delivering it to you. Also who knows how the car was handled after it was painted from the factory, a simple hand swipe will mark the clear coat.
2012 Focus Titanium Black Manual