It's interesting, because the Fiesta ST is priced below or at least comparatively with its main competition: Fiat 500 Abarth, Mini Cooper S, and Veloster Turbo. However, it is simultaneously priced too close to the Focus ST in my opinion. Only about $2000 in difference between similarly optioned Fiesta and Focus, a bit more at higher trim levels. And the Fiesta is much more likely to be cross shopped with the Focus than the Focus is to a Mustang or even WRX.
Mine: 2008 Saab 9-3 Aero SportCombi XWD: 82k, Black, MANUAL
Gone: 2002 SVT, #1654
Hers: 2010 Focus SES: 70k, Ebony, Auto, Moon and Tune