Ford Focus Forum, Ford Focus ST Forum - View Single Post - Unable to get a price from dealers for 2012 or 2013 Focus?
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Old 02-07-2013, 11:48 PM   #20
Wasney
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Quote:
Originally Posted by ImaPoser View Post
Sorry, I don't buy true car or any other website pricing. I'm guessing they are all shill sites for the manufacturers. You say your Buddy did a deal for $250 more than the true car price and only made $200. The poster above me says he's $1k under that, and I'm over $1k less than that after my first stop at a dealer. If those numbers are real, there a bunch of dealers selling cars at a loss, which we all know isn't happening.

I'm also in the process of buying a jeep right now and the true car site and others are all pointing to 1-2% over invoice, yet there's a dealer on a jeep forum that will get you any jeep you want for 2% under. After talking to a couple people who have bought recently, and two dealers, I expect somewhere closer to 4% under invoice as a bottom dollar price.
Maybe incentives are like when we have a sale on a cell phone. The store (dealership) still makes that money, but instead of from us it's from Ford as a kickback. So it's not a loss, but a win.

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