I know and you are right. Even me - I ended up walking out with a 2012 Focus SEL Sport that had every single possible option. Didn't mean to..... but as far as price, I think sometimes the customer needs to get his deal that he thinks he wants..and then... then... when he is comfortable he knows the numbers - buy a more exensive car.
Now the guy you were talking about was way too blunt... I don't envy you, dealing with the public.