Doesn't work that way. When you rest a car is the rental company responsible?
"British journalist Mark Hales arranged with retired racer and collector David Piper"
The writer arranged with the owner, he was also the one that drove it for the photo shoot for exclusive shots. In other words he was also doing it for monetary gain. The writer should have known enough to take out a policy for it just like any other job he does.
I've been on the losing end of the stick from a friend "borrowing" a car then dissapearing. Only for me to find out from the police it had been totalled, along with 2 other cars. Yeah great, I'd still had insurance on it altho he was supposed to have gotten some. but you know what, it cost me alot altho I had absolutely no involvement... a car, impound fees, insurance going to high risk, as well as various tickets for parking and such, time off work to try and straighten the mess out, etc.
Will I ever let a friend borrow a car again? not without insurance on it first to make sure my butts covered and my car is covered. especially if it were to be used for something such as this. I'm not paying for someone elses fun and profit and neither should this owner.