A bit pricey compared to what? A lot of development went into the kit you see before you. I paid $249 for a short ram intake from K&N for my 07 Focus, and it wasn't nearly as well designed as this one.
SAP Crew #22, LOTH #74, Freshly Wrecked Focus Master Chief #1
MODS - K&N SRI, OBX Header and Flex, MBRP 2.5" Exhaust
Wish List - Tune by Tom, TB, full suspension upgrade, rims and lower profile tires, and all the $$ I need to perform these upgrades