If we can assume that the rim of the wheel is aluminum, then the pictured 'pollution' to the finish is dirt/brake dust etc. captured under what remains of the clear coat. You therefore want to avoid 'scratching' the aluminum if at all possible. Clear coat is difficult to remove, so you may have to do some research, but I would think lacquer thinner or possible a thick paint stripper would soften it sufficiently to be removed without resorting to 'scrubber' pads. This will preserve the original wheel polish thus making a new clear coat application simple. Just insure that whatever you use is safe for aluminum. My 2 cents anyway! Luck!
Steeda SRI w/CAI intake. Trubendz SS 2.5" . FR Susp/Struts. Tune by Tom (FocusPower). Rota Grids. SAP rear spoiler. Custom front air dam, rocker panel bits and Rear valance.
Last of the Hatches #28