Originally Posted by dyn085
In regards to your ST/Non discussion, what percentage of ST owners do you think actually will tune their vehicle? While the overall percentage is definitively higher, the overall number (strictly my assumption) is probably lower. Realistically, many people whom can afford the ST (in the grand scheme of life, outside of people fanatical about the Focus) are going to pay a few thousand dollars more and step into the Mustang GT. Most of the people that will want to tune a Focus are going to fall into the crowd of people whom couldn't afford the ST and stepped into a lower N/A model, but want to dump a few thousand dollars more into getting nearer to ST performance.
I would tend to disagree with you here. The ST's sales numbers will obviously be lower than the N/A focus; however I honestly believe there were be more tuning solutions sold to the ST market than the N/A market by a long shot.
I don't think the mustang vs ST argument is all that valid either. If that was the case, the MS3 wouldn't have the sales numbers it has.
If you stroll through msf.org, you'll see a surprisingly large number of people that have purchased a tuning solution. I believe the same will be said for the ST. People buy the ST because it's a fun, practical car that will have great aftermarket support.
I see N/A focuses EVERYWHERE. You literally can't drive to the gas station with out seeing at least one. The caveat to that is, 90% of them are mid-aged women.
I think some people get a little too caught up in the forum and think their market is larger than it is. Really outside of this forum, there will be very few people who would ever even consider using a tuning solution on their car. Take a public pole and see how many you actually come up with. Then you'll more than likely need to cut at least a 1/3 of the people out of that because you will inherently have people voting with dreams instead of cash in mind.
I think you would be shocked by the relatively low number of people who would actually buy a tuning solution for this vehicle. Sure, there will be an initial surge of forum members, however after that, they'd be lucky to sell 5 a month. I certainly don't mean to talk poorly of this forum, but it took me a while to adjust to this environment. If you've spent any amount of time on another tech/enthusiast site, you'll realize just how small this market really is. I can honestly check this forum once a week and I'll still find the same threads on the front page. Hell, if you scroll to the bottom of the home page there are still threads from Oct there.
The flip side to this will be people saying if a tuning solution was available that more bolt ons will come. Maybe, the overall population of people who will be willing to mod this car to that level won't change.
I would probably put myself in the category of individuals who wouldn't pay to tune this car. That's not why I bought it. I have my background of modding/tuning vehicles and one day I will get back to it. However, for what this car represents, it's really not worth it.
The truth hurts, but that's the reality of it. As ECU get harder to crack, the need to be more selective with your resources becomes immediately apparent. The days of offering tuning solutions for everyone might be over. With this in mind, I would definitely research your next automotive purchase if modding/tuning is in your interest.