I bought an Escape a few years ago, and received the questionaire. I thought it was more for pr than trying to really find out. For one, they sent it out right after the purchase, never heard from them at six months, year, etc. when we have our experience with the vehicle to develop some real critical answers. If they really want to know, send me one now, Perfect example, their experiment with making seat fabric from soybeans or such is really bad. Even water stains it. It's terrible
Second item I notice is that their questions never give the option to respond with a poor answer. There's only like Excellent, Good, Fair (average) no Poor. The questionaire was probably put together by their advertising firm, so Ford only good good feedback.