One thing you have to remember is that almost all rental cars are base model as far as options go. I have an SE and I love it. It has enough options to be an SEL though.
As a side note, it is also in the shop this week, hopefully for the last time if I can get them to actually change the seals and replace the clutch. It has been an ongoing battle for over a year now.
The Enterprise at the Ford dealership I went to does not rent Fords to their customers, except in the case that you have a Ford truck in for service and you absolutely have to have a truck rented, then they get one from Ford and rent it to you.
Right now I have a Dodge Avenger, and since it's base model, I miss my Focus tremendously and I hope they get it fixed soon.