Focus Fanatics - View Single Post - End of the "Ranger" in North America.Good or bad news for Ford?
View Single Post
Old 09-21-2012, 03:07 PM   #107
MyThIc3LiTe
Focus Addict
 
MyThIc3LiTe's Avatar
 
Join Date: Feb 2012
Fan#: 95163
Location: Edmonton, Canada
What I Drive: 2012 Focus Titanium Blue Candy

Posts: 782
FF Reputation: 4 MyThIc3LiTe Good Standing Member
Buy-Sell-Trade Rating: (0)
Quote:
Originally Posted by swansong View Post
“We know that there is a group of customers who want the functionality of a truck but may not need full-size pickup,” said Tony DiSalle, vice president of Buick and GMC Marketing, in a press release. “We believe that introducing a new, agile and efficient mid-size Canyon will meet the needs of many pickup buyers.”

So, who "knows the market" better, Ford or Chevy?

Both have a global mid-size pickup.
Both have a full-size pickup.
Chevy will sell midsize pickup here, Ford will not.

We say Ford won't sell it here because they will lose money on it, or rather, not profit as much as they would by not selling it. So is Chevy going to be "less profitable" by selling this thing?
Ford probably weighed the costs of updating it here against potential sales and realized they wouldn't see black.

Gm of course realized they could see profit.

At this point who knows, we'll need 2012/2013 sales to see who was smart with this.
__________________
2012 Ford Focus Titanium Blue Candy Hatch 2009 Suzuki Swift+ - Traded in 2006 Lincoln Zephyr - Traded in

http://www.aniteshjaswalphotography.com
If you live in Edmonton, AB I would be more then happy to do a shoot with you!
MyThIc3LiTe is offline  
    Reply With Quote