Originally Posted by Mazingo
Ford was selling a little more than 50 000 Rangers a year even if the truck was ridiculously outdated.
Can you imagine how much they would sell if the Ranger had a 2.5 l 4cyl ,a 3.7 l V6 and an updated look?
Probably not enough to cover the development costs and retooling of a production line. Most likely they have done the analysis and decided that they can make more money producing another model that the new Ranger would have taken the space from.