Focus Fanatics - View Single Post - End of the "Ranger" in North America.Good or bad news for Ford?
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Old 09-17-2012, 02:16 PM   #56
DayGlow
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Quote:
Originally Posted by Mazingo View Post
Ford was selling a little more than 50 000 Rangers a year even if the truck was ridiculously outdated.

Can you imagine how much they would sell if the Ranger had a 2.5 l 4cyl ,a 3.7 l V6 and an updated look?
Probably not enough to cover the development costs and retooling of a production line. Most likely they have done the analysis and decided that they can make more money producing another model that the new Ranger would have taken the space from.
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