Focus Fanatics - View Single Post - End of the "Ranger" in North America.Good or bad news for Ford?
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Old 09-16-2012, 09:56 PM   #52
mjd4277
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Quote:
Originally Posted by MyThIc3LiTe View Post
Yes, let's blast Ford for being financially responsible and cutting off a product that was selling bad.

Reminds me, when will they axe Lincoln already?

The Ranger is a nice concept, a small truck, but if you really need a truck that badly rent a F150 for the days you do and otherwise get a car that makes more sense.

Hell, a CTS Wagon seems like a better choice for those that like to haul things, or a Jetta TDI Wagon for those that want some fuel efficiency.

I get small trucks, but just because I understand the need doesn't mean there is enough of one in our market to bring one over or to retool production lines to make one here.

Face it, Ford is just being smart in cutting off vestigial products.

You can agree or disagree, that's fine; Ford has guys that study the markets and decide what makes more sense and what doesn't. Not saying they are infallible but by killing off the Ranger and Panther they did the right thing. Time to move on with the times.
The reason why Ranger was selling so badly is because Ford didn't update/modernize the Ranger over the years to keep up with the competition like they should have(the 2.3 liter "Lima"4 cyl engines alone date as far back to the Ford Pinto/Mercury Bobcat era). In this day and age as far as competition goes pickup trucks can't go 10 years without major redesigns. In fact of all the compact/midsize pickup trucks in the U.S. market only the Tacoma and the Frontier have been in constant production due to those two keeping up with the times.

Why should a customer purchase your product if you don't take the time to INVEST IN IT in the first place?
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