Originally Posted by feta_mgp
Exactly, like I said, we need some real incentive here. The MS3 is stickered around $25k, but like I said, they routinely go for more like $22k.
This car will sell, but eventually to keep sales up, it will have some wiggle room.
You realize his entire post was in retort to yours, right? Ford doesn't need to "incentivize" the car, because it's only a $30k car. My Titanium was $30k and it didn't need incentives for me to buy it. The other cars I was looking at were a new Mercedes C300 and BMW 335i, both fully loaded. The "incentive" was saving a good amount of money on car payments.
There's no need for an incentive on such a cheap car. I love my car, but you guys have to realize that $30k really isn't that expensive, in the world of automobiles. Even the Taurus *STARTS* at $26.6k. The cheapest BMW you can buy (128i Coupe) starts at $31k.
In the world of cars, $30k is cheap...and doesn't require an incentive.