Originally Posted by Bimmer-Bob
I honestly think they're trying to move the Focus upmarket and differentiate it more, price-wise, from the Fiesta. For 2012, a Fiesta SES was virtually the same price as a Focus SE Sport. Sure, the Fiesta SES had leather, push-button start, and probably a few other baubles - but it was still a lot less car, IMO.
True but it's not just the Fiesta. I think they think that with the new Fusion and Escape coming in they won't have to discount those so much to sell them, which pushes their prices down into Focus territory. They anticipated getting much higher transaction prices for those 2 new cars which (they think) means they can get more for the Focus. But whether they can command an even higher premium over the Focus's direct compact competition is doubtful.