Ford Focus Forum, Ford Focus ST Forum - View Single Post - Ask a Salesperson pt. 2
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Old 04-23-2012, 11:29 AM   #18
Bimmer-Bob
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Join Date: Apr 2012
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Location: San Diego, CA
What I Drive: 2010 BMW 128i; 2012 Focus SE Sport

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Well, honestly, that pricing makes sense. With all the goodies that car is going to get - the Recaros, upgraded brakes, HID's, etc. (not to mention the EcoBoost), a fully loaded ST would still be a value if under $30k. Of course, people will complain - the same thing happened when the BMW 1M's pricing was finally released (folks had unreal expectations of "affordable" performance).

But, I already have a track toy, and the reasonable side of me says that for a family car, the SE makes much more sense. But the ST still does look nice, lol. Don't know how much Ford is planning to make, but I could see them going for above MSRP for a while, and , like you said, no incentives or rebates ever being available.

Anyway, thanks for the info. You've been very helpful. I'll keep my eyes peeled for the MY2013 order guides.
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