Originally Posted by Brabs_Weather
You are correct. I guess my sarcasm did not come out in the post. Yep they are waiting for the ST to come out, while all of us non-forced induction Focus owners wait.
What a bait an switch in the video, they use the current focus to promote ST parts.
You must not know Cobb very well.
They did a mockup on the current Focus, including a full custom turbo-build to see the potential in the car, but the real money for them is going to come from the ST, not the naturally aspirated models.
Cobb is into performance mods, not appearance mods, and since 2.0 160hp economy cars aren't sporty, they don't bother spending tons of money on R&D and production for parts that are going to appeal to a much smaller group of people than they would on the ST.
Just take a look at their lineup, Mazdaspeed 3, not Mazda 3, Impreza WRX/STI, not the basic Impreza, etc.
They don't develop hard parts for cars that aren't performance oriented, because those are niche markets compared to the already performance oriented versions of the cars.