I can respect a companies logo (you have to or you'll have legal issues ... lol ... as you well know) But maybe something close to it that is a typical font.
Looking back at it ... it's also the way the letters just begin to fall off. Kinda looks a bit sloppy. I feel you were trying to go for a fall over look like a cone killed ... but again, they looked to slanted.
And I would re-visit the cone design again.