I doubt that there were many that cross shopped a Lexus with a Focus. Check out the Lexus site and the least expensive vehicle is $29,000 and it is a hybrid. As you know Lexus is the upscale line of Toyota. Check out the blogs for Toyota for the last few years. You may have noticed that Toyota plays it very safe by making very gradual changes. The Corrola and Camry, both very good cars, look and drive the same as the did five to seven years ago. Playing it safe helps check the quality scores up.
On this blog many of the comments are of concern. People aren't familiar with the transmission because it doesn't shift like a torque converter transmission. There are valid issues the that need to be taken care of.
Another relatively new transmission coming into production is the CVT. Nissan has being using them for several years now. The first production CVT's had problems and recalls.
The general public as well as the car industry should get better informed about the product they are purchasing and selling.