IMHO Ford is being very hypocritical.
These are facts stated by Ford in the last few months.
1.Customers continue to prioritize fuel economy.
2.Recent research by Kelley Blue Book revealed that U.S. consumers noted better fuel economy as the main reason for planning to purchase their next vehicle, and that has been on the rise since the beginning of this year, Ford sales trends support that.
“Customers have come to expect fuel efficiency with every new vehicle Ford delivers today".
And here is the kicker which throws Fords excuse that in the past no one bought wagons.
out the window!
"Ford believe there is a significant shift occurring that will make small cars as successful in the next decade as SUV’s were in the 90’s."
Fords head of marketing Jim Farley has been preaching
"American consumer tastes have changed"
"Today’s consumer is smart. They’re sophisticated. They understand – and reject – what worked in the past.
Because this is a new age."
" the perception of many Americans is shifting quickly as the world gets smaller and consumers grow more diverse. And young people show openness to body styles beyond the ubiquitous sedan."
So is what Ford preaches just marketing fluff, or Ford does not want to offer too much of a good thing pertaining to the #1 reason to buy a new vehicle "fuel efficiency" , or is the real reason Ford just cannot wean itself from the mega huge profits CUV & SUV's generate.
I have to assume it is the last one "huge profits" that is the real reason why Ford does not want to add the Focus wagon to the line up, because head of marketing Jim Farley's facts and figures sure do make for a good business case to add another model which attains great fuel efficiency, great driving experience, practical and very useable cargo carrying abilities, and suits the young peoples openness to different body styles.
And to the question, yes of course Ford N.A. should sell the wagon in North America, it's a no brainer.