Ford Focus Forum, Ford Focus ST Forum, Ford Focus RS Forum - View Single Post - High Performance 2012 Ford Focus ST
View Single Post
Old 01-20-2011, 11:56 PM   #518
Nik00117
Focus Fanatic
 
Join Date: Aug 2008
Fan#: 58749
Location: ., Haiti
What I Drive: 2011 Fusion SEL, 2010 Road Glide

Posts: 1,658
FF Reputation: 0 Nik00117 Newbie
Buy-Sell-Trade Rating: (0)
Quote:
I only hope Ford has some greater insight on this business decision. And by that I mean I'm a little worried that they won't sell enough ST models to justify carrying models like it in the future. They need to understand that price is a major selling point and that it wasn't the car itself (or the demand for a car like it) which was the main factor in its poor sales. And I'm just making my personal prediction here. Everyone is entitled to their own opinions. :-)
I sell cars for a living, and this is what I see in the avg focus buyer

1. They want it to be cheap
2. They want nice things (leather, sync, sunroof)
3. That's about it.

Most of the time when I sold focuses I focused (no pun intended) on price. I'd go "Look for $300 a month no money down I can get you 30 MPG, CD Player, AC, Power windows, and door locks. "

Now it's $500.
Nik00117 is offline  
    Reply With Quote