| teamDFL |
11-30-2011 09:47 AM |
Great sale. Having the $5/item shipping at the same time was a real winner. Here is some feedback that as a former automotive parts product and marketing manager I think could be valuable.
I ended up buying four things. - Plug wires - needed some, wasn't sure which I'd buy, yours were slightly more expensive but your special cut the cost difference so you got the sale.
- Rear toe arms - I was going to buy these anyway, so the discount was just a bonus to me and a loss to you.
- Rear camber arms - I was on the fence about getting these (truly 50-50) and did so because of the discounts.
- Oil cap - Complete impulse buy because of sale.
So this special took one part sale of about $160 and turned it into a $370 order. Having done price analysis on specials, your 15% off sale and shipping discount is likely a net winner.
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