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Thread: Edmunds: 2014 Ford Fiesta ST First Drive Reply to Thread
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Topic Review (Newest First)
07-13-2013 10:49 PM
BGK
Focus ST initial impressions

Drove the Fiesta ST yesterday on a couple of fast (way under 1 minute!) laps at Ford's Ecoboost challenge at Golden Gate Fields near San Francisco. The Fiesta feels lighter with less torque than the Focus ST (driven at the same event). Only have two big complaints; the Fiesta ST should really have irs, not a beam axle and second, it should be offered in a two door hatch. Car looks great in Moultan Orange Ford engineer said they only have tooling for the four door sedan and hatchback at the plant, but that is a lousy excuse, imo. Sales could be MUCH better if the two door is offered in the US!
06-13-2013 11:46 PM
Kabigon
Quote:
Originally Posted by CriticalMass View Post
I priced one of these out, and I ended up coming within 1k of a Focus ST. So I don't really see a point in the Fiesta ST.
Fiesta (Titanium) starting MSRP $18,800
Focus Hatchback starting MSRP $19,200

Nevermind the ST, you probably don't see the point of the Fiesta at all.

It's not uncommon for a fully optioned "lower model" (i.e. Corolla, BMW 3 series, etc.) to overlap the "higher model" (Camry, BMW 5 series, etc.) in price.
06-13-2013 09:14 AM
valmundo
Quote:
Originally Posted by RonMaiden View Post
Where are these ST Focus sales numbers coming from since 1000 a month sounds a bit high. Since it's been out I don't think that number has hit 4000 total since it's release from some early numbers I saw a few months ago.
I read it in an article. It didn't say that 1000 STs were sold. The article merely said that approximately 5% of all Focus sold were of the ST trim. I then did the math myself: If Ford sells approximatley 20,000 cars a month, then 5% of that is about 1,000 cars. That is actually quite small nationwide, but in my neck of the woods, they are selling relatively well. I've seen 5 STs on the street and my local car dealer sold out on the ones they had in their lot. Granted, it took several months for them to clear out their inventory (6), but as of now, they have none left.
06-13-2013 08:53 AM
RonMaiden Where are these ST Focus sales numbers coming from since 1000 a month sounds a bit high. Since it's been out I don't think that number has hit 4000 total since it's release from some early numbers I saw a few months ago.
06-13-2013 07:56 AM
valmundo
Quote:
Originally Posted by CriticalMass View Post
I priced one of these out, and I ended up coming within 1k of a Focus ST. So I don't really see a point in the Fiesta ST.

If you're gonna spend 25k for a nicely equipped Fiesta ST, why not just get the Focus ST and be done with it. Ford is going to have to do some work with it's pricing. There is a reason why the new Focus and Fiesta's just aren't selling that well here in the U.S. Regardless of how well they are selling worldwide.. Some of it is the DCT, and some more is the way they have priced this new generation of compacts.
I think the sales of the ST are regional...Where I live, they are selling quite well. My local car dealer is sold out on STs. I also read somewhere that Ford was excpecting 3% of monthly Focus sales to be of the ST trim. So far, they have been averaging about 5% of monthly sales. That may not sound like much, but considering that the ST was always supposed to be a niche car, 5% of 20K montly sales still accounts for about 1000 ST sold per month. Not too shabby. I do agree however, that the Fiesta St price and the Focus St price are very close...If I had to choose between the two, I'd go with the Focus St.
06-13-2013 07:31 AM
swansong
Quote:
Originally Posted by CriticalMass View Post
I priced one of these out, and I ended up coming within 1k of a Focus ST. So I don't really see a point in the Fiesta ST.

If you're gonna spend 25k for a nicely equipped Fiesta ST, why not just get the Focus ST and be done with it.
Did you option them out similarly? Yes, the Fiesta ST can get expensive, but so can the Focus ST, which can be optioned past $30k. IMO the only way to really compare the prices of the two is to do Base-Base, Recaro Package-ST2, and Fully Optioned-ST3 (Fiesta-Focus). Of course the structure doesn't allow an exact like for like comparison, for example HIDs are only available on the Focus, but the Fiesta gets heated seats with just the Recaro package, which requires the ST3 spec on the Focus.

Then the difference between the models ranges from about 2k to 4k. Not exactly chump change. Of course the structuring of options doesn't allow an exact like for like comparison, for example HIDs are only available on the Focus, but the Fiesta gets heated seats with just the Recaro package, which requires the ST3 spec on the Focus.

The same argument happens when folks say, "Geez, a $30k Focus?? I can get a WRX for $26k!" But the WRX is about as basic as could be at that point. A 5-door WRX Limited (which still doesn't have the features of the Focus) is over $30k.
06-13-2013 07:18 AM
CriticalMass
Quote:
Originally Posted by macdiesel View Post
The st doesn't look that bad in 5door. Also interested In a ST shoot out. I'm thinking the fiesta might be funner to drive,being lighter and all.
I priced one of these out, and I ended up coming within 1k of a Focus ST. So I don't really see a point in the Fiesta ST.

If you're gonna spend 25k for a nicely equipped Fiesta ST, why not just get the Focus ST and be done with it. Ford is going to have to do some work with it's pricing. There is a reason why the new Focus and Fiesta's just aren't selling that well here in the U.S. Regardless of how well they are selling worldwide.. Some of it is the DCT, and some more is the way they have priced this new generation of compacts.
06-13-2013 06:21 AM
swansong The Build and Price has been up on Ford.com for a couple months now. Fully optioned, with orange paint, gray wheels, Recaros, nav, etc., the MSRP is $26,750. That's exactly how I'd want mine, minus the navigation.
06-12-2013 10:29 PM
Gorio Once it comes to NorCal I'll definitely take one for a test drive. BTW, went to the Edmunds site and one can price this car. With Nav, Recaros and other available goodies MSRP is $23K. It's almost worth getting the Focus ST....Maybe....
06-12-2013 06:26 PM
macdiesel Yes.
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