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Thread: Focus Sales Surge 58% in Dec, 40% for 2012 Reply to Thread
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Topic Review (Newest First)
01-04-2013 03:20 PM
GhiaFan
Quote:
Originally Posted by unclebrud View Post
Good point. Once they get to the point where they don't rebate as much (~like VW), then I would say they have succeeded. I would like to see the Focus as well thought of as the Golf/GTI. Getting there....
Autodata shows that in the 12 months through August VW sales incentives rose an average 30.7% per vehicle to $2,114 from $1,617 a year ago, a period in which most automakers have cut incentives.
01-04-2013 03:19 PM
valmundo Honda and Toyota had very generous incentives as well for the last few months too. They also had very good financing deals as well. The difference is that Ford was concentrated on the cash back and Honda and Toyota advertised the financing. A buddy of mine picked up a 2012 civic and got $1500 cash back and a sweet deal on his loan.
01-04-2013 02:21 PM
unclebrud Good point. Once they get to the point where they don't rebate as much (~like VW), then I would say they have succeeded. I would like to see the Focus as well thought of as the Golf/GTI. Getting there....
01-04-2013 02:07 PM
kam327
Quote:
Originally Posted by GhiaFan View Post
How can it be unfortunate to sell almost 80,000 more Focus then the year previously.
My point is that if Focus sales increased the same as the competition due to an increase in overall car sales, then all that was accomplished is maintaining the status quo which is less impressive (but nonetheless important).

Now it is impressive that the Focus's gain was second only to the Civic and it rose from 6th in the segment last year to 3rd this year as FF4 points out.

Quote:
Originally Posted by GhiaFan View Post
IMO this very positive news proves the old boys club at FoMoCo & many journalists who said Americans would never pay for the real global Focus WRONG.
There is something to this but it has to be tempered with the question, how would sales have fared without the nearly continuous $1.5k to $2k rebates throughout 2012? Seems to me the Focus's incentives were the highest in the segment. The Civic and Cruze had some good lease deals, but I don't ever remember seeing $2,000 cash on their hoods.

I don't think Ford has yet convinced Americans to pay an actual premium for their compact. Hopefully the Fusion and Escape fare better at attaining premium status.
01-04-2013 01:41 PM
GhiaFan
Quote:
Originally Posted by kam327 View Post
Unfortunately the Focus's increase was due in part to the increase of the overall segment it appears. The Civic was up 61% and sold almost 50% better than the Focus, despite near universal deriding by the automotive press. The Elantra was up 46%. The Cruze very nearly beat the Focus despite being up 'only' 27%.

At least the Focus was Ford's second best selling model this month after the F150. Usually it's behind the Fusion and Escape I think.
How can it be unfortunate to sell almost 80,000 more Focus then the year previously. IMO this very positive news proves the old boys club at FoMoCo & many journalists who said Americans would never pay for the real global Focus WRONG. Remember the excuse given over and over, when Ford was asked over & over again why North Americans were saddled with the bargain special Focus, while the rest of the world got the highly praised Focus.
For a car that had to not only win over consumers perception that a Focus is the settle for car choice based on price only, but also consumers who would never have had a Ford compact car on their radar when considering their next purchase, the Focus has accomplished what Ford (Alan Mulally) set out to accomplish.

The Focus was not built to be a one size fits all type of A-B car, like the Corolla or Civic. So I would never expect it to win any sales races in North America.
01-04-2013 12:43 PM
FF4 for the year in the US, the Focus moved from the 6th best selling car in the segment in 2011 to #3 in 2012, the Cruze dropped from #2 to #4, the Elantra dropped from #4 to #6. The Civic and Corolla were #1 and #2.

worldwide the Focus is projected to take the #1 spot.
01-04-2013 09:50 AM
kam327 Unfortunately the Focus's increase was due in part to the increase of the overall segment it appears. The Civic was up 61% and sold almost 50% better than the Focus, despite near universal deriding by the automotive press. The Elantra was up 46%. The Cruze very nearly beat the Focus despite being up 'only' 27%.

At least the Focus was Ford's second best selling model this month after the F150. Usually it's behind the Fusion and Escape I think.
01-03-2013 04:03 PM
FF4
Quote:
Originally Posted by GhiaFan View Post
The real sales story for the Focus is the 12 month period, up 40% compared to 2011.
Almost 250,000 units in 2012, that is impressive.
Fords USA Fleet sales for 2012 are at 28%, 11% rental, 14% commercial and 3% government.(figures include all vehicles)
and the Focus is doing well in not just the US, but around the world too. It's the best selling car in China and is expected to be the best selling car in the world for 2012
01-03-2013 03:49 PM
GhiaFan The real sales story for the Focus is the 12 month period, up 40% compared to 2011.
Almost 250,000 units in 2012, that is impressive.
Fords USA Fleet sales for 2012 are at 28%, 11% rental, 14% commercial and 3% government.(figures include all vehicles)
01-03-2013 02:29 PM
PratoN
Quote:
Originally Posted by kam327 View Post
Could also be that the C-Maxes haven't been out as long as the Prius so the initial 2-3 tank break in could be skewing the overall MPG numbers down "artificially." Let's see where all the averages are in say 6 months.
True!
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