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Ford Focus Purchasing Center Discuss about special incentives and ordering information on the Focus & Focus ST.

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Topic Review (Newest First)
06-25-2012 06:21 PM
Bimmer-Bob Happy to share my buying experience here if Ira doesn't mind.

I became interested in the Focus after reading several reviews online, and my research led me to this site. I exchanged a few messages with Ira and, though I initially didn't expect to be purchasing through him, was impressed with the promptness of his replies and the straight answers I got from him. Moreover, I noticed that he treated nearly every inquiry with the same courtesy, even though the majority of posters probably don't end up buying from him.

My initial plan was to purchase through the USAA Car Buying Service. I had read somewhere else that I likely wouldn't be able to beat the price, and I didn't really want to spend hours trying to eke out the very best deal with my local dealers. A couple of test drives reinforced my reluctance to deal with them, as they were sort of your typical car lot sharks - eager to upsell and unwilling to talk numbers up front. On a whim I PM'ed Ira for a price and he responded back in less than 10 minutes with a price that was $500 under what I could have gotten through USAA. I didn't even bother with trying to counter-offer or anything, as the price was what I considered to be very fair (I was ready to pay the USAA price).

Dealing with an online salesman was obviously very low pressure (well, no pressure really). Ira was more than happy to factory order the vehicle to my exact specifications. I met with much resistance on this from local dealers, who were more interested in convincing me to buy from dealer stock, presumably to make me a "right now" customer. One of my concerns with buying online from a dealer in another state was that I might somehow get stuck paying extra delivery fess, thereby negating whatever price advantage there had been. But Ira arranged for the vehicle to be delivered directly from the factory to my local dealership in TX, with me just paying the regular destination charge. I'm not sure the exact details of this "courtesy delivery," but it cost me nothing.

Another thing that I really liked about going through Ira was that he readily offered "rebate protection." In other words, he assured that I would get the greater of whatever rebates were in effect at the time of order and the time of delivery. By contrast, my local dealers actually used the uncertainty of rebates as a tactic to try to convince me to purchase from inventory rather than factory order, as they claimed they couldn't guarantee rebates and incentives. As it was, my rebates at the time I ordered were penciled in at $1500, but went up to $2000 by the time I finalized the paperwork.

As far as time, the process was surprisingly quick. Many forum members told me to expect a wait of 8-12 weeks from order to delivery. I ended up placing my order on May 7th. On the 10th, Ira emailed me with a VIN and a build date of May 29th. I took delivery on June 8th, less than 5 weeks from the time of order. I can't say if that's typical or not, but I suspect that Ira's dealership sells a lot of cars and has plenty of allocations at any given time.

When it came time to finance, I was dead set on going through USAA. I was convinced that no dealer would be able to offer me a better rate. Ira asked if his finance department could try, and they ended up offering me a rate 0.25% lower than USAA, surprisingly. They overnighted all the paperwork, I signed and sent it back, and that was it.

Super easy buying experience, great price with no haggling needed, and a salesman that knows his product and is happy to work with enthusiast customers who know exactly what they want and don't want the "hard sell" experience. If you're shopping for a Focus, you owe it to yourself to at least PM him for a price - I personally wouldn't buy another Ford from anyone else.
06-25-2012 03:51 PM
Read me First before asking questions

I honestly don't mind answering all your questions but this might help those of you that don't want to read through everything.

-2012 Order Guide find here:

-2013 Order Guide find here:

-for rebate inquiries please give me your last name and billing zip code

-2012 order deadline has come and gone, you can order a 2013 if you like. Please e-mail me below if you are interested in getting a vehicle shipped to you as I can facilitate that transaction for you if you like. Ask BimmerBob about his transaction if he doesn't mind.

-Rebates vary and at any given time can increase (not typical)

-When ordering a vehicle you can lock-in pricing and rebates so when discussing with your local dealer do not fall for the "I cannot guarantee that rebate" line. You receive the greater of the 2 incentives at time of delivery if they changed. Typical orders are 5-8 weeks but some can go as quick as 30 days.

-Ford has gone to simplified options to reduce the amount of dealer trades and the higher probability of your local dealer having what you want on their lot. They did not take away options to piss you off believe it or not, it makes ordering more streamlined and gives customers more options. Take a look at Honda's trim level options and Ford still has plenty of option packages when you compare it.

-If you are interested in a non Focus I can also assist with that.

-check out our inventory anytime at

-My days off are Sunday and Wednesday. If I'm not with my better half I usually browse the web so you might get a response but typically not. So no, I'm not ignoring you I just have a life outside of work as well!

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