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Old 05-01-2006, 12:55 PM   #1
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Zoom Zoom in Ford's future?

From LeftLane News:
Quote:
Mazda designer takes over Ford’s car design division

Ford today announced that it has appointed Moray Callum as the Design Director of Ford, Lincoln and Mercury cars. Mr. Callum is credited as the man who “defined Zoom-Zoom design for the full Mazda lineup.” Patrick Schiavone — who lead car design at Ford up until today — has been shifted to Design Director of Ford trucks (which includes SUVs and crossovers). In a related move, Mazda has appointed Laurens van den Acker general manager of the company’s Design Division. Acker is said to have contributed to the Ford Model U, 427 and Bronco concepts.
LINK: http://www.leftlanenews.com/2006/05/...sign-division/

I am loking for more information on this, but it seems Fields is REALLY unhappy with the Dave direction... and wants more Zoom out of the future Ford Cars.

I have no objection to that despite the fact that I like quite a bit of the upcoming Five Hundred facelift.

Igor

EDIT: Found more on good old trusty BON
Quote:
Ford Realigns Designers
By Staff Report
Published: May 1, 2006
Print Email

(DEARBORN, MI) BlueOvalNews.com - Ford Motor Company has realigned key players within its global design team, more strategically leveraging the strengths of some of the industry’s most talented design leaders.

“We’re changing up several leadership positions within our powerhouse of global design talent,” said J Mays, group vice president, Design, and Chief Creative Officer. “These moves will help ensure that we further differentiate the designs of each our brands from their competitors’ and will allow us to deliver even stronger, more emotional products throughout our brand portfolio.”

Supporting Americas Design Executive Director Peter Horbury in his bid to infuse the full North American vehicle lineup with “Red, White & Bold” style are:

* Moray Callum, who has been appointed Design director, Cars. Effective May 1, Callum returns to North America from Hiroshima, Japan, where he previously was General Manager, Design Division, Mazda Motor Corporation.
* Patrick Schiavone, who has been named Design director, Trucks, also effective May 1. Schiavone previously was Design director, Cars.
* Freeman Thomas, who was named director of Strategic Design for North America Advanced Studios in California and Dearborn in June 2005, continues in that role.

“I can’t think of a better creative team to help deliver vehicles that even more closely reflect the attitudes and values of our diverse customers in this market,” Horbury said.

“Moray, the man who defined ‘Zoom-Zoom’ design for the full Mazda lineup, will bring new energy to our Ford, Lincoln and Mercury cars. Pat, whose name is synonymous with ‘Built Ford Tough’ F-150 designs, is going to further push the needle on our pickups and strengthen SUVs and Crossovers. And Freeman, a world-class strategist, is poised to continue pushing our vision for new, white-space vehicle designs.

“Working closely together as one creative team, we’re going to help pave the Way Forward, delivering vehicle designs that are even more compelling for our customers,” Horbury said.

In a related move, Mazda has appointed Laurens van den Acker general manager of the company’s Design Division. He is responsible for the overall design and styling of all of Mazda’s global products, replacing Callum, and reports to Seita Kanai, senior managing executive officer in charge of Mazda ’ s R&D as well as Mays.

Before joining Mazda in January as deputy general manager, Design Division, van den Acker was chief designer of Strategic Design in the Dearborn Advanced Studio. Prior to that assignment, he held several different design positions during his seven years with Ford, including chief designer for the Ford Escape and Mercury Mariner and chief designer of the Brand Imaging Group.

“Laurens’ global experience and strengths as a brand and product strategist make him uniquely qualified to take the already-strong lineup of Mazda designs to a new level,” Mays said. “His contributions to key vehicles – including the Ford Model U, 427 and Bronco concepts – demonstrate his ability to imagine the future on our customers’ behalf and pay that vision out in sheet metal.”

Elsewhere in the global lineup, Martin Smith, executive director, Design – Ford of Europe, has assumed additional responsibilities.

Matrix-reporting to Smith is Scott Strong, director of Design – Ford Asia Pacific and Africa. Strong is responsible for developing vehicle designs for Australia-based product programs and oversees Ford’s China and Asia-Pacific studios, reporting directly to Trevor Worthington, vice president – Ford Australia, and John Shelton, director of Product Development – Asia Pacific and Africa.

“From a design perspective, we’re more closely aligning these markets,” Mays said. “We want to ensure we’re more consistently delivering the Ford design DNA throughout our full range of products, but we also want to reflect each region’s unique customer desires and aspirations.

“This shift – combined with the new appointments – will help our world-class Design team continue pushing to create even more powerful vehicles that are true to the values of their respective brands, distinct from the competition and meaningful to customers,” Mays said.

Leading Design at Ford Motor Company’s additional brands are:

* Ian Callum, Design director, Jaguar.
* Steve Mattin, Design director, Volvo.
* Gerry McGovern, Advanced Design director, Land Rover.
* Marek Reichman, Design director, Aston Martin.
* Geoff Upex, Design director, Land Rover.
LINK: http://www.blueovalnews.com/index.ph..._articleid=247


IN OTHER NEWS: Ford's Twin City Plant - that was just cut, might become the future site of 2016 or 2020 Summer Olympics: http://www.autoblog.com/2006/05/01/c...mpic-gold-for/

Igor



Last edited by igor; 05-01-2006 at 01:03 PM.
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Old 05-01-2006, 12:57 PM   #2
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i think ford could use a little zoom zoom....


...correction, ford could use alot of zoom zoom.
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Old 05-01-2006, 01:12 PM   #3
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"white-space vehicle designs"? wtf does that mean?
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Old 05-01-2006, 01:16 PM   #4
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Originally posted by crazy_urn
...correction, ford could use alot of zoom zoom.
agreed!
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Old 05-01-2006, 01:17 PM   #5
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Quote:
Originally posted by Shadowrunner
"white-space vehicle designs"? wtf does that mean?
nontraditional models... e.g. Bronco, Sport Track.. .etc....

there are cars that are must, and that are simply being cyclically redesigned and gradually improved.

And then there are
1) cars that can be build, becaue it would capture an interesting niche....
2) or cars Ford has not offered previously.
3) or cars that have fallen off the map and need serious changes (eg. 2005 Mustang)

Thesecond category of cars starts from a clean sheet and have a more relaxed norms for the design, and as a result usually benefit from having a different type of designers in charge.

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Old 05-01-2006, 02:15 PM   #6
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#3 should also include the Focus and the continued support of SVT
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Old 05-01-2006, 03:24 PM   #7
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heres fords problem... they dont want ANYTHING to complete with their little holy grail the mustang....
mind you it just BARELY squeezes into being affordable with a base of under $18,000.....
but me and my friends like to joke that to buy a passenger seat its another $2000 airbags another $500 and if you want a heat/AC its another $1500, etc.
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Old 05-01-2006, 03:27 PM   #8
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^^^that is an outdated stereotype...

It never held too much water, and holds even less right now... How about the 3.5l V6 that will power up the Milan.. that competes with the mustang alright doesn't it? And ST version of the Fusion is in the works.

I know it takes time to be convinced that times have changed - but they did..
the fact that much of the Ford NA and FoMoCo leadership has changed can signify that..

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Old 05-01-2006, 05:27 PM   #9
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the whole mustang thing is totaly not true, its not about that. People will still buy the mustang, why b/c its a mustang doesnt look similar to anything else in Fords line up and its rear wheel drive, ok big deal the fusion has more hp then the mustang v6, but its not rwd so true enthusiasts of the mustang will still BUY the mustang.....its not just about the horsepower when your buying a mustang. I cant wait to see some of this zoom zoom in fords lineup, and honestly if they manage to mass produce the reflex and it looks somewhat similar to the concept and has similar performance and gas efficiancy, im sold and that thing will sell like hot cakes as long as its priced right.
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Old 05-01-2006, 05:31 PM   #10
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Maybe Ford has "spies" out there reading these message boards and after the 10,000th thread on FocusFanatics alone about " how cool Mazda cars are" they might have gotten a clue
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