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Old 04-27-2006, 08:25 AM   #1
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Future of Ford's Hybrid Program Outlined

From BlueOvalNews..

Highlights:
- 2008/09 Fusion/Milan with Gen2 Hybrid system
- 2009/10 Edge with Gen3 V6 intended Hybrid system
- Tribute will get a hybrid and Volvo and Land Rover will too
- cutting ties with Toyots suppliers
- increasing team size and performance.


Quote:
Ford Hybrids On The Way
By Ford FCN. Ureel, Michel
Published: April 26, 2006

For more information on Ford's current hybrids, go to Fordvehicles.com for information on the Escape, or for information on the Mercury Mariner, go to Mercuryvehicles.com

(DEARBORN, MI) BlueOvalNews.com - As Ford Motor Company ramps up its hybrid program, the Ford Escape Hybrid continues to be a leader among stiff competition in a burgeoning U.S. hybrid market.

While hybrid sales are still relatively small, volumes are anticipated to grow by 268 percent between 2005 and 2012, according to the most recent update of the J.D. Power and Associates Automotive Forecasting Services Hybrid-Electric Vehicle Outlook. Hybrid vehicle sales are expected to grow from approximately 212,000 vehicles in 2005 to 780,000 by 2012.

"Future growth will be the result of more vehicle manufacturers entering the hybrid-electric market and a greater number of hybrid models," said Anthony Pratt, senior manager of global powertrain forecasting at J.D. Power and Associates, in a news release. "There are currently only 11 hybrid models available in the U.S. market, and by 2012 that number could increase to 52 models."

Ford Motor Company is set to add to its own hybrid fleet. The Mazda Tribute Hybrid is expected out later this year, and by 2008/2009, Ford will have five hybrids on the road, including the Ford Escape, Mercury Mariner, Ford Fusion, Mercury Milan and Mazda Tribute. By 2010, Ford plans to increase its global hybrid production to approximately 250,000 hybrid units annually, offering a hybrid power option in up to half of its Ford, Lincoln and Mercury nameplates.

"The Fusion/Milan will be our second generation of hybrid system, which will take all the lessons learned from the Escape/Marineer hybrid and build upon them," said Tom Watson, Manager, Propulsion System Implementation, Ford Research & Advanced Engineering. "We will provide a system that is even more capable for performance and fuel economy, than what we have in the marketplace now.

And by late 2009, early 2010, Ford will be introducing its third generation of hybrid system on products like the new Ford Edge CUV. The third-generation system, said Watson, will be V6-capable, and the lead applications will be V6 engine hybrid systems. Ford will also be working more closely with Volvo, Land Rover and Mazda to deliver hybrid vehicles globally, he said.

To meet future hybrid program demands, Ford is in the process of strengthening its hybrid team and building its supply base.

"There's going to be some really key things to meet the commitments we have to our hybrid plans," said Nancy Gioia, director, Sustainable Mobility Technology and Hybrid Programs. "One is we have to have the right people and skills in place - and we have a tremendous, strong team we've built over the last year with over 300 talented people. And the other part is we have to have product that is out there and meets customer needs."

Ford is also revamping its hybrid supply base, moving away from one dependent on Toyota-based suppliers.

"As we grow and our volumes grow, we need to make sure our North American supply stream is there to grow with us," said Gioia. "And we've made good progress in developing, and continuing to develop, a supply community that will be able to be there with us as we expand."

So far, Ford's efforts in hybrid technology has earned some accolades from the automotive press, like the recent rave review of the Escape Hybrid from Road & Track Magazine.

"The Escape is the most non-hybrid-like hybrid I've driven," said Jim Hall, Road & Track online editor, in the article in the May issue. "In its propulsion, brake feel and handling, Ford's fuel-efficient entry performs just like a 'regular SUV.' This is an excellent choice for those who want a hybrid without the funky driving dynamics."

Bert Swift, the magazine's associate art director said: "The Ford Escape Hybrid certainly provides an improvement in fuel economy and less hunting of rpm on climbing hills, while being near-transparent around town."

The magazine tested Ford, Toyota and Honda hybrids against the same non-hybrid models in their fleet. The Ford Escape Hybrid had the best fuel economy and performance against the non-hybrid Escape-making it a better value.

Last year, the Escape Hybrid earned the coveted 2005 North American Truck of the Year award, and was named the 2006 Top SUV under $30,000 by AAA. The Mercury Mariner Hybrid was named the first-ever "2006 Green Car of the Year" by Green Car Journal.

"The Road & Track report is yet another indication of the performance, quality and value of our hybrids," said Gioia. "Consumers are more and more coming to see that they can own an environmentally friendly hybrid without compromising on anything."
LINK:http://www.blueovalnews.com/index.ph..._articleid=241

Igor


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Old 04-27-2006, 09:15 AM   #2
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Yeah I've always been impressed with the hybrid (alternative fuels) type systems Ford has implemented. I know when my dad was a fleet manager for the local Ford dealership, I got to check out a bunch of the alternative fuel systems and yeah, they are impressive. It seems (or you tend to always hear) that Ford is doing something to advance this technology and rare hear anything from the other big manufacturers.

Blueovalnews, great website, I frequent it often......
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Old 04-27-2006, 09:17 AM   #3
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id take a diesel before a hybrid
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Old 04-27-2006, 09:20 AM   #4
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BTW surprisingly ... reviewers seem to muffle under their noses that the Toyota HSG is the WORST of them all (well not as good as the others).. that it is still quirky and not as smooth..

over past couple months I read snipplets of Honda and Ford system being better, smoother and more efficient..

I was quite happy to hear that

I wonder how they will like the GM'sintentionally cheap and simple hybrid system.

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Old 04-27-2006, 09:21 AM   #5
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Quote:
Originally posted by SVT_BMXer
id take a diesel before a hybrid
me too, but EPA decided to be idiotic so no diesels in 2007MY.. and probably not in 2008MY.. they set the emission standards wll below current levels of technology, and manufacturers are having a lot of trouble matching them... DCX CDR and VW TDI are the only onesand will be the only ones for a while..

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Old 04-27-2006, 09:22 AM   #6
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Yeah I've heard the same about the GM systems. It's nice that Ford is making it a 'priority' alot more then others and obviously in the future, these systems will be very common if not eventually standard........
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Old 04-27-2006, 03:23 PM   #7
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still no plans for a hybrid focus....interesting, i wouldnt be surprised if when europe is going to get the MKIII focus and that the MKIII will be globalized including US, that Ford America totaly kills the focus. Im glad they making all these hybrids though. Were basically a ford family, two foci and one windstar, but my parents have always wanted an suv, and were looking more into going with toyota b/c they have hybrids, but if the quality of them is true, that fords and hondas hybrids are better then im going to try to steer them towards a ford, i like the escape better then the highlander anyway, or ill get them to buy a mariner. It all depends on when they are going to get one, but maybe in the next year or year and a half, id make them look at the edge hybrid, especially if its going to be mated with the new 3.5l V6 with 265 hp, plus the electric engine, that things going to be quick but its not going to be out 2010 and im not sure if theyll wait that long.
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Old 04-28-2006, 03:05 PM   #8
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I saw a hybrid pickup truck yesterday, Silverado maybe? Do hybrids have any torque?
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Old 04-28-2006, 03:23 PM   #9
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^^^^it all depends on what kinda engine it has. Hybrids have a certain way of working, and if you slam on the gas pedal im sure youll be using gas more then the battary.
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