Ford and small cars??? - Ford Focus Forum, Ford Focus ST Forum, Ford Focus RS Forum
Ford Focus Forum
HomeContact UsAbout UsGalleryDiscussion ForumsMarketplace

Go Back   Ford Focus Forum, Ford Focus ST Forum, Ford Focus RS Forum > Ford Focus Discussions > General Car Chat Lounge

General Car Chat Lounge Discussion Forum relating to nonspecific Ford Focus models, car purchasing, auto industry news and any car talk.

Search This Forum | Image Search | Advanced Search    

LinkBack Thread Tools Display Modes
Old 01-11-2006, 04:00 PM   #1
GO Green
DrkKnight614's Avatar
Join Date: Oct 2004
Fan#: 14522
Location: Long Island, NY, United States
What I Drive: 2003 2.0L Grabber Green Zx3

Posts: 11,148
Points 26,907, Level 97
Points: 26,907, Level: 97 Points: 26,907, Level: 97 Points: 26,907, Level: 97
Level Up 56% Completed
Level up: 56% Level up: 56% Level up: 56%
Forum Activity 2%
Activity: 2% Activity: 2% Activity: 2%
FF Reputation: 47 DrkKnight614 Great Standing Member
Buy-Sell-Trade Rating: (0)
Ford and small cars???

Ford’s President of the Americas, Mark Fields, kicked off the 2006 Los Angeles Auto Show today with a candid – if cagey – assessment of Ford’s place in the US market, and what it needs to do to regain its footing against increasingly popular import automakers.

“It’s time to play offense,” said Fields, though he failed to detail exactly what type of offense Ford will play, aside from emphasizing the importance of brands in an increasingly competitive market. Fields admitted that “we lost our way to our customers,” and went so far as to claim that the days of the Big Three were “long gone” and that US automakers were now looking at a landscape on which a Big Six played, with no assurances of success. “We have to earn our customers every day,” said Fields, though he refused to list just how Ford plans to make the changes needed that will facilitate such earning power, saying that his “Way Forward” plan for Ford will be released on January 23. He did, however, say that domestic automakers could increase their sagging market share, but that first they need to “stabilize.” He also cited the recent success of the Ford Fusion, Ford’s new mid-size sedan, as well as the F-Series truck and the upcoming Ford Edge crossover. And though Ford has no known plans to debut a small production vehicle here in Los Angeles or at the upcoming North American International Auto Show in Detroit, Fields pointed toward small cars, specifically subcompacts, as part of Ford’s strategy for the future, saying that “Small is big in America.”

“Without American Innovation and red white and bold, we would have missed the small car trend,” said Fields. Ford has plans to debut a small concept car named Reflex at next week’s Detroit show, while Toyota, Nissan and Honda have already announced plans for production subcompacts. Fields also took a few veiled shots at Toyota, saying that Toyota “Wants to be an American brand,” and that even though they have made significant strides in appealing to American buyers, “that doesn’t make them an American brand.”

“For Ford, it’s third down and ten,” said Fields. “But we’ve got a pretty good game plan.”

This is sort of a repost, i know there was something about Fields posted before but this one talks about Ford stepping back into the small car trend.

Im also suprised no one posted anything about the reflex concept ford debuted

Is it real? The Reflex is a design study.

What’s the point? Ford wants to demonstrate that small cars – ones smaller than those currently on U.S. roads – can be bold, distinctively American and environmentally friendly. Ford predicts the North American market for small vehicles will grow 5 percent a year through 2008.

The company line: “No one has exploited the American small car,” said J Mays, group vice president of design and chief creative officer at Ford. “It represents a huge growth opportunity, an opportunity we plan to seize. Small is big.”

The view from here: The Reflex is reminiscent of the European-market Puma, a car that is popular with enthusiasts but not sold in the United States. The Reflex would be a worthy, practical substitute.

What makes it tick? Under the hood is a 1.4-liter diesel engine with a hybrid-electric motor assist paired with a six-speed transmission. Ford said it would reach 60 miles an hour in less than seven seconds and up to 65 m.p.g. fuel economy.

Other design features include reverse butterfly doors for entry to the front and back mesh seats. The rear “love seat” accommodates one adult, two small children or the attachable integrated child safety seat. The seatbelts are an experimental Ford design in which the straps across the chest inflate in an accident. Solar panels in the roof power electric fans for interior cooling; solar panels in the headlamps and taillamps recharge the battery pack.

How much, how soon? No plans for production were revealed, though Ford is known to be looking for an entry in the B segment (like the Nissan Versa or Honda Fit) size class.

How’s it look? Cool wheels for a young urban couple unwilling to give up the sports car just because they have a baby.

Heres some more info on it with a few pictures

THe relex looks awesome, i love the design and how it kinda looks like an aston martin with its wide rear fenders. I really hope Ford starts making cars with design cues from bot the Isios and the Reflex concepts.

My 2003 Ford Focus ZX3 - Finally realized it's a 4cyl
To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

Last edited by DrkKnight614; 01-11-2006 at 04:07 PM.
DrkKnight614 is offline  
    Reply With Quote Quick reply to this message
Sponsored Links
Old 01-11-2006, 04:38 PM   #2
CrazyMatt's Avatar
Join Date: Dec 2003
Fan#: 2179
Location: Milwaukee, WI, United States
What I Drive: 2009 Octane Blue Pearl Lancer GTS

Posts: 4,894
FF Reputation: 6 CrazyMatt Good Standing Member
Buy-Sell-Trade Rating: (5)
The reflex looks like what would happen if the Murano was made into a small car... I like the design...

And I LOVE this new guy Mark.. I think he will turn things around...

I wanna live... I wanna love..
But it's a long hard road out of Hell

^Slow your roll Dirk Diggler or you're going to have be back in the hospital with broken nuts!
CrazyMatt is offline  
    Reply With Quote Quick reply to this message
Old 01-11-2006, 09:45 PM   #3
2K5 FOCUS ST's Avatar
Join Date: Mar 2005
Fan#: 20193
Location: New Hampshire
What I Drive: 05 Focus ST/99 Dodge Intrepid

Posts: 426
FF Reputation: 1 2K5 FOCUS ST Good Standing Member
Buy-Sell-Trade Rating: (0)
2K5 FOCUS ST is offline  
    Reply With Quote Quick reply to this message
Old 01-11-2006, 09:52 PM   #4
Focus Enthusiast
Join Date: Jun 2005
Fan#: 24961
Location: North Carolina
What I Drive: 2006 United Grey GTI Pkg 2

Posts: 538
FF Reputation: 1 Lucidity Good Standing Member
Buy-Sell-Trade Rating: (6)
I cant see that as a production car, Ford has great prototypes but doesnt seem to use them very often. Mark is quite well spoken, but this car is Clearly green, as in it will take a lot of it. If it comes to market with those features in the next 3 years I make my estimate at around 27k.
2006 United Gray VW GTI DSG Transmission, Heated Everything, Leather Seats, Sunroof, 6 Disc Changer, XM Radio, Monster Mats and Gorilla Gear Trunk Liner.
Lucidity is offline  
    Reply With Quote Quick reply to this message

Bookmarks & Social Networks

Quick Reply

Register Now

In order to be able to post messages on the Ford Focus Forum, Ford Focus ST Forum, Ford Focus RS Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.
User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.
Confirm Password:
Email Address
Please enter a valid email address for yourself.
Email Address:
What I Drive
Year, color, and model of your car. Example: 2003 Focus Centennial Edition Sedan
Your real name.
Please select your insurance company (Optional)


Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.

Thread Tools
Display Modes

Posting Rules
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

All times are GMT -5. The time now is 01:39 PM.

Copyright 2002-2015 All Rights Reserved : Privacy Policy : Advertise Information

Focus Fanatics Ford Focus Forum offers many fun ways for you to engage with other Ford Focus Owners from across the world. Whether it be about the aftermarket performance modifications, technical how-to's, European tuned suspension or awesome fuel economy similar to the Mazda CX-3, Audi S3, Mazda MX-5 Miata and Acura TLX. You can find all Ford Focus, Focus ST and Focus RS related information here. Join our Ford Focus discussion forums and chat with local Focus enthusiasts in your area. If you own other makes have a look at Challenger Hellcat Forum, Charger Hellcat Forum, Cadillac ATS-V Forum, Cadillac CTS-V Forum, Lexus RC-F Forum, Lexus GS-F Forum, Mercedes GLA Forum, Mercedes GLE Forum and Volvo XC90 Forum.


Search Engine Optimization by vBSEO 3.6.1